Regional and Global Multinationals: An Examination of Theory and Empirical Evidence from European MNEs: mir-Edition
Autor Christoph Czychonen Limba Engleză Paperback – 30 iun 2021
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Specificații
ISBN-13: 9783658337360
ISBN-10: 3658337362
Ilustrații: XXX, 417 p. 43 illus., 19 illus. in color.
Dimensiuni: 148 x 210 mm
Greutate: 0.53 kg
Ediția:1st ed. 2020
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Seria mir-Edition
Locul publicării:Wiesbaden, Germany
ISBN-10: 3658337362
Ilustrații: XXX, 417 p. 43 illus., 19 illus. in color.
Dimensiuni: 148 x 210 mm
Greutate: 0.53 kg
Ediția:1st ed. 2020
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Seria mir-Edition
Locul publicării:Wiesbaden, Germany
Notă biografică
About the author
Dr. Christoph Czychon obtained his doctoral degree in international business and strategic management based on a binational thesis at Otto-Friedrich-Universität Bamberg (Deutschland) and Université Jean Moulin Lyon 3 (France). Currently he works as a business and executive consultant in an international management consultancy with a focus on digital transformation.
Dr. Christoph Czychon obtained his doctoral degree in international business and strategic management based on a binational thesis at Otto-Friedrich-Universität Bamberg (Deutschland) and Université Jean Moulin Lyon 3 (France). Currently he works as a business and executive consultant in an international management consultancy with a focus on digital transformation.
Textul de pe ultima copertă
Based on their ability to facilitate interdependencies across the borders of national and regional markets, multinationals enterprises (MNEs) act as the key drivers of world trade and investment activities. While recent global challenges additionally highlight the need to explain and assess the status and progress of internationality/-regionality, previous research renders the concept of firm-level globalization as a special but not the general case. Christoph Czychon dedicates specific attention to the research on regional and global MNEs based on an extensive and rigorous review of the existing academic literature as well as the analysis of 2005-2015 empirical data from the European context with a focus on CAC40- and DAX30-listed firms. In doing so, the author offers insights and results that stand in contrast to the original narrative of the debate and presents a comprehensive and updated perspective on regional and global MNEs.About the author
Dr. Christoph Czychon obtained his doctoral degree in international business and strategic management based on a binational thesis at Otto-Friedrich-Universität Bamberg (Deutschland) and Université Jean Moulin Lyon 3 (France). Currently he works as a business and executive consultant in an international management consultancy with a focus on digital transformation
Dr. Christoph Czychon obtained his doctoral degree in international business and strategic management based on a binational thesis at Otto-Friedrich-Universität Bamberg (Deutschland) and Université Jean Moulin Lyon 3 (France). Currently he works as a business and executive consultant in an international management consultancy with a focus on digital transformation