Cantitate/Preț
Produs
Total produse
Vezi coșul
Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China de Karin Pennemann

Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China: Handel und Internationales Marketing Retailing and International Marketing

Autor Karin Pennemann
en Limba Engleză Paperback – 6 iun 2013
The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.
Citește tot Restrânge

Din seria Handel und Internationales Marketing Retailing and International Marketing

  • 15% Antezedenzen und Konsequenzen der Koordination von Unternehmensnetzwerken: Eine Untersuchung am Beispiel von Franchise-Systemen und Verbundgruppen
    Preț: 45798 lei
  • 15% Corporate Brand Management international tätiger Unternehmen: Verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller Aspekte
    Preț: 45735 lei
  • 15% Branchenübergreifende Analyse des Aufbaus einer starken Retail Brand: Verhaltenswissenschaftliche Analyse in fünf Einzelhandelsbranchen unter Anwendung der Mehrgruppenkausalanalyse
    Preț: 45282 lei
  • 15% Die Servicefunktionen des Großhandels als Erfolgsfaktoren: Eine empirische Analyse basierend auf einer Weiterentwicklung der Theorie der Handlungsfunktionen und dem ressourcenbasierten Ansatz
    Preț: 42833 lei
  • International Corporate Brand Management: Evaluating Standardized Corporate Branding Across Countries
    Preț: 36784 lei
  • Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities
    Preț: 36874 lei
  • 15% Internationalisierung der Absatzmärkte für kleine und mittelständische Unternehmen
    Preț: 44966 lei
  • 15% Muster erfolgreicher Internationalisierung von Handelsunternehmen: Eine empirische Analyse auf Basis des Konfigurationsansatzes und des Integration-Responsiveness-Frameworks
    Preț: 50855 lei
  • Dynamische Prozesse der Internationalisierung: Theoriegeleitete empirische Analyse familiengeführter KMU
    Preț: 46811 lei
  • Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats
    Preț: 36764 lei
  • Gestaltung des internationalen Key Account Managements: Analyse vor dem Hintergrund der Internationalisierung des Konsumgütereinzelhandels
    Preț: 43504 lei
  • Kommunikationsverweigerung und -störung: Analyse der Auswirkung eines neuen Phänomens auf die Kundenbeziehung
    Preț: 40051 lei
  • Flow-Erleben am Point of Sale: Eine empirische Untersuchung im stationären Textileinzelhandel
    Preț: 40797 lei
  • International Small and Medium-Sized Enterprises: Internationalization Patterns, Mode Changes, Configurations and Success Factors
    Preț: 36764 lei
  • Die Bedeutung von Musik für die Gestaltung von Markenpersönlichkeit
    Preț: 46607 lei
  • The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis
    Preț: 37246 lei
  • Advertorials versus klassische Printwerbung: Eine Wirkungsanalyse
    Preț: 43524 lei
  • Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing
    Preț: 36747 lei
  • Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing
    Preț: 37025 lei
  • The Corporate Reputation of Multinational Corporations: An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations
    Preț: 36669 lei
  • International Retailers’ Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment
    Preț: 36596 lei
  • Emotionale Intelligenz und Verkaufsperformance: Eine Untersuchung direkter und indirekter Effekte im Business-to-Business-Umfeld
    Preț: 43320 lei
  • Congruency, Expectations and Consumer Behavior in Digital Environments
    Preț: 36784 lei
  • 15% Event Marketing in the Context of Higher Education Marketing and Digital Environments
    Preț: 55559 lei
  • 15% The Pursuit of Food Well-Being: The Mechanisms Behind Consumers’ Food Well-Being, and Their Relevance for Food Retailing and Marketing
    Preț: 61193 lei
  • 15% Restructuring of Food Retail Markets in Countries of the Global South: The Case of Emerging Supermarkets in Dhaka, Bangladesh
    Preț: 66637 lei
  • 15% Omni-Channel Retailing: An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments
    Preț: 66971 lei
  • 15% Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels: Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms
    Preț: 61381 lei
  • 15% Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce
    Preț: 61541 lei
  • 15% International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization
    Preț: 61305 lei
  • Essays on congruence theory in marketing: Special focus on digital products and webstores
    Preț: 36653 lei
  • 15% Technology-Oriented Customer Touchpoints in Context of Services in Retailing: A Differentiated Analysis on Social Presence and Privacy Calculus
    Preț: 55938 lei

Preț: 36747 lei

Nou

Puncte Express: 551
Preț estimativ în valută:
7033€ • 7418$ • 5878£

Carte tipărită la comandă

Livrare economică 01-15 ianuarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783834944917
ISBN-10: 3834944912
Pagini: 200
Ilustrații: XIX, 179 p. 18 illus.
Dimensiuni: 148 x 210 x 15 mm
Greutate: 0.27 kg
Ediția:2013
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Seria Handel und Internationales Marketing Retailing and International Marketing

Locul publicării:Wiesbaden, Germany

Public țintă

Research

Cuprins

Reciprocity between Retailer’s Corporate Image and Store Image.- The Effect of Perceived Brand Globalness on Retailer Brand Equity.- The Globalness Route: How Consumer and Brand Level Factors change the Route to Success.​

Notă biografică

Dr. Karin Pennemann gained her doctoral degree at the Institute for Marketing and Retailing of Trier University. Her work was acknowledged by the American Marketing Association. She works in the strategy development department of a leading international company.

Textul de pe ultima copertă

Retail firms have internationalized aggressively, first into developed countries and then into developing countries. Doing business in emerging countries offers growth opportunities, but also holds some uncertainties due to the lack of knowledge on whether international retailers can succeed with a global brand in business that was originally local. To expand on this issue, Karin Pennemann discusses successful positioning options for retail brands in the context of emerging countries and draws implications for retailers’ international brand management. Her research identifies the importance of perceived brand globalness, the underlying value creation process, and the relevance of cultural differences in international retail brand management.
 
Contents
·         Internationalization of Retail Firms in Emerging Countries 
·         Meaning, Importance, and Value Creation Process of Perceived Brand Globalness as a Retailer’s Tool for Success in Emerging Countries
·         International Retail Brand Management
 
Target Groups
·         Academics and students of business administration with a focus on international marketing and management 
·         Managers of retail and service firms, as well as international marketing managers
 
The Author
Dr. Karin Pennemann gained her doctoral degree at the Institute for Marketing and Retailing of Trier University. Her work was acknowledged by the American Marketing Association. She works in the strategy development department of a leading international company.
 
The Editors
The series Handel und Internationales Marketing/Retailing and International Marketing is edited by Prof. Dr. Bernhard Swoboda and Prof. Dr. Thomas Foscht. 

Caracteristici

Publication in the field of economic sciences Includes supplementary material: sn.pub/extras