Technology-Oriented Customer Touchpoints in Context of Services in Retailing: A Differentiated Analysis on Social Presence and Privacy Calculus Handel und Internationales Marketing Retailing and International Marketing Autor Tobias Röding 11 ian 2023 Paperback Preț: 559.38 lei 658.09 lei 6-8 săpt. -15%
Die Bedeutung von Musik für die Gestaltung von Markenpersönlichkeit Handel und Internationales Marketing Retailing and International Marketing Autor Johannes Flecker 2 sep 2014 Paperback Preț: 466.07 lei 6-8 săpt.
Branchenübergreifende Analyse des Aufbaus einer starken Retail Brand: Verhaltenswissenschaftliche Analyse in fünf Einzelhandelsbranchen unter Anwendung der Mehrgruppenkausalanalyse Handel und Internationales Marketing Retailing and International Marketing Autor Frank Hälsig et al. 26 iun 2008 Paperback Preț: 452.82 lei 532.73 lei 6-8 săpt. -15%
Antezedenzen und Konsequenzen der Koordination von Unternehmensnetzwerken: Eine Untersuchung am Beispiel von Franchise-Systemen und Verbundgruppen Handel und Internationales Marketing Retailing and International Marketing Autor Lambert Scheer et al. 29 sep 2008 Paperback Preț: 457.98 lei 538.80 lei 6-8 săpt. -15%
Muster erfolgreicher Internationalisierung von Handelsunternehmen: Eine empirische Analyse auf Basis des Konfigurationsansatzes und des Integration-Responsiveness-Frameworks Handel und Internationales Marketing Retailing and International Marketing Autor Sandra Schwarz et al. 27 ian 2009 Paperback Preț: 508.55 lei 598.29 lei 6-8 săpt. -15%
Die Servicefunktionen des Großhandels als Erfolgsfaktoren: Eine empirische Analyse basierend auf einer Weiterentwicklung der Theorie der Handlungsfunktionen und dem ressourcenbasierten Ansatz Handel und Internationales Marketing Retailing and International Marketing Autor Sara Samadi et al. 15 ian 2009 Paperback Preț: 428.33 lei 503.92 lei 6-8 săpt. -15%
Internationalisierung der Absatzmärkte für kleine und mittelständische Unternehmen Handel und Internationales Marketing Retailing and International Marketing Autor Phillipp Kruse 26 aug 2009 Paperback Preț: 449.66 lei 529.01 lei 6-8 săpt. -15%
Dynamische Prozesse der Internationalisierung: Theoriegeleitete empirische Analyse familiengeführter KMU Handel und Internationales Marketing Retailing and International Marketing Autor Martin Jager 30 iun 2010 Paperback Preț: 468.11 lei 6-8 săpt.
International Corporate Brand Management: Evaluating Standardized Corporate Branding Across Countries Handel und Internationales Marketing Retailing and International Marketing Autor Markus Meierer 14 oct 2010 Paperback Preț: 367.84 lei 6-8 săpt.
Gestaltung des internationalen Key Account Managements: Analyse vor dem Hintergrund der Internationalisierung des Konsumgütereinzelhandels Handel und Internationales Marketing Retailing and International Marketing Autor Andrea Schlüter 23 mai 2011 Paperback Preț: 435.04 lei 6-8 săpt.
Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China Handel und Internationales Marketing Retailing and International Marketing Autor Karin Pennemann 6 iun 2013 Paperback Preț: 367.47 lei 6-8 săpt.
Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats Handel und Internationales Marketing Retailing and International Marketing Autor Bettina Berg 16 sep 2013 Paperback Preț: 367.64 lei 6-8 săpt.
Kommunikationsverweigerung und -störung: Analyse der Auswirkung eines neuen Phänomens auf die Kundenbeziehung Handel und Internationales Marketing Retailing and International Marketing Autor Judith Schloffer 5 sep 2013 Paperback Preț: 400.51 lei 6-8 săpt.
Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities Handel und Internationales Marketing Retailing and International Marketing Autor Stefan Elsner 12 sep 2013 Paperback Preț: 368.74 lei 6-8 săpt.
Flow-Erleben am Point of Sale: Eine empirische Untersuchung im stationären Textileinzelhandel Handel und Internationales Marketing Retailing and International Marketing Autor Heike Riedl 10 dec 2013 Paperback Preț: 407.97 lei 38-44 zile
International Small and Medium-Sized Enterprises: Internationalization Patterns, Mode Changes, Configurations and Success Factors Handel und Internationales Marketing Retailing and International Marketing Autor Edith Olejnik 4 feb 2014 Paperback Preț: 367.64 lei 6-8 săpt.
The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis Handel und Internationales Marketing Retailing and International Marketing Autor Christoph Schröder 7 noi 2014 Paperback Preț: 372.46 lei 6-8 săpt.
Essays on congruence theory in marketing: Special focus on digital products and webstores Handel und Internationales Marketing Retailing and International Marketing Autor Robér Rollin oct 2022 Paperback Preț: 366.53 lei 6-8 săpt.
Advertorials versus klassische Printwerbung: Eine Wirkungsanalyse Handel und Internationales Marketing Retailing and International Marketing Autor Florian Dorner 11 aug 2016 Paperback Preț: 435.24 lei 6-8 săpt.
Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing Handel und Internationales Marketing Retailing and International Marketing Autor Julia Katharina Weindel 19 sep 2016 Paperback Preț: 367.47 lei 6-8 săpt.
The Corporate Reputation of Multinational Corporations: An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations Handel und Internationales Marketing Retailing and International Marketing Autor Cathrin Huber 7 noi 2017 Paperback Preț: 366.69 lei 6-8 săpt.
International Retailers’ Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment Handel und Internationales Marketing Retailing and International Marketing Autor Lukas Morbe 3 mai 2018 Paperback Preț: 365.96 lei 6-8 săpt.
Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing Handel und Internationales Marketing Retailing and International Marketing Autor Matthias Schu 24 mai 2017 Hardback Preț: 370.25 lei 6-8 săpt.
Emotionale Intelligenz und Verkaufsperformance: Eine Untersuchung direkter und indirekter Effekte im Business-to-Business-Umfeld Handel und Internationales Marketing Retailing and International Marketing Autor Andreas Zehetner 9 mai 2019 Paperback Preț: 433.20 lei 6-8 săpt.
Congruency, Expectations and Consumer Behavior in Digital Environments Handel und Internationales Marketing Retailing and International Marketing Autor Frederic Nimmermann 6 noi 2019 Paperback Preț: 367.84 lei 6-8 săpt.
Event Marketing in the Context of Higher Education Marketing and Digital Environments Handel und Internationales Marketing Retailing and International Marketing Autor Florian Neus 26 feb 2020 Paperback Preț: 555.59 lei 653.64 lei 6-8 săpt. -15%
The Pursuit of Food Well-Being: The Mechanisms Behind Consumers’ Food Well-Being, and Their Relevance for Food Retailing and Marketing Handel und Internationales Marketing Retailing and International Marketing Autor Florentine Frentz 14 mai 2020 Paperback Preț: 611.93 lei 719.92 lei 6-8 săpt. -15%
Restructuring of Food Retail Markets in Countries of the Global South: The Case of Emerging Supermarkets in Dhaka, Bangladesh Handel und Internationales Marketing Retailing and International Marketing Autor Christine Hobelsberger 8 apr 2021 Paperback Preț: 666.37 lei 783.97 lei 6-8 săpt. -15%
Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels: Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms Handel und Internationales Marketing Retailing and International Marketing Autor Katja Wagner 7 aug 2021 Paperback Preț: 613.81 lei 722.13 lei 6-8 săpt. -15%
Omni-Channel Retailing: An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments Handel und Internationales Marketing Retailing and International Marketing Autor Amelie Winters 17 aug 2021 Paperback Preț: 669.71 lei 787.90 lei 6-8 săpt. -15%
Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce Handel und Internationales Marketing Retailing and International Marketing Autor Anne Fota 14 mai 2022 Paperback Preț: 615.41 lei 724.01 lei 6-8 săpt. -15%
International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization Handel und Internationales Marketing Retailing and International Marketing Autor Carolina Sinning 2 iul 2022 Paperback Preț: 613.05 lei 721.23 lei 6-8 săpt. -15%
Corporate Brand Management international tätiger Unternehmen: Verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller Aspekte Handel und Internationales Marketing Retailing and International Marketing Autor Judith Giersch et al. 11 apr 2008 Paperback Preț: 457.35 lei 538.06 lei 6-8 săpt. -15%