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Service Innovation in Agricultural Business: Exploring the Influence of Digital Information Technologies: BestMasters

Autor Sebastian Gack
en Limba Engleză Paperback – 10 sep 2018
This thesis provides a holistic view on the topic via an exploratory interview study approach. Looking through a service-dominant-logic-lens, the author puts the insights of the farm automatization industry in relation to existing service innovation literature. The influence of interconnectivity is illustrated stepwise. Models of the present and the future value network are drawn, which show the expanding need of information exchange between the value network and the supply chain. Additionally, the author identifies the interplay of interconnectivity and the demand for transparency as the driver for new service innovations. To ensure the information exchange, the need of a non-proprietary data exchange platform in the agricultural sector is being suggested.  

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Specificații

ISBN-13: 9783658235703
ISBN-10: 3658235705
Pagini: 95
Ilustrații: XIII, 100 p. 5 illus.
Dimensiuni: 148 x 210 mm
Greutate: 0.15 kg
Ediția:1st ed. 2018
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Seria BestMasters

Locul publicării:Wiesbaden, Germany

Cuprins

Service Innovation.- Impact of digitalization and interconnectivity on service innovation.- Product-service-systems and value networks.- Service-dominant-logic.- Data collection and analysis.- Managerial implications for theory and management.

Notă biografică

Sebastian Gack obtained a Master of Science (M.Sc.) in industrial engineering & management and a Master of Science (M.Sc.) in mechanical engineering at Friedrich-Alexander-University in Erlangen-Nuremberg. During his years abroad at the University  Polytechnique Montreal and Rennes 1 he increased his experience in service and product development.


Textul de pe ultima copertă

This thesis provides a holistic view on the topic via an exploratory interview study approach. Looking through a service-dominant-logic-lens, the author puts the insights of the farm automatization industry in relation to existing service innovation literature. The influence of interconnectivity is illustrated stepwise. Models of the present and the future value network are drawn, which show the expanding need of information exchange between the value network and the supply chain. Additionally, the author identifies the interplay of interconnectivity and the demand for transparency as the driver for new service innovations. To ensure the information exchange, the need of a non-proprietary data exchange platform in the agricultural sector is being suggested.

Content
  • Service Innovation
  • Impact of digitalization and interconnectivity on service innovation
  • Product-service-systems and value networks
  • Service-dominant-logic
  • Data collection and analysis
  • Managerial implications for theory and management

Target Groups
  • Lecturers and students in the areas of product/service and business development and sales 
  • Practitioners in product/service innovation and business development and sales

The Author
Sebastian Gack obtained a Master of Science (M.Sc.) in industrial engineering & management and a Master of Science (M.Sc.) in mechanical engineering at Friedrich-Alexander-University in Erlangen-Nuremberg. During his years abroad at the University  Polytechnique Montreal and Rennes 1 he increased his experience in service and product development. 


Caracteristici

Insights of the agricultural sector in relation to existing service innovation literature