Understand the production process Choose the right provider for your needs How to make key production decisions Secrets of successful and timely project delivery As a company executive you do not need to know the complete ins and outs of how to make a video from a technical and creative point of view. Having a thorough understanding of the video production process, minus all the bits you don't need to know, is however invaluable. This book will enable you to be in control through having a detailed understanding of the processes involved, make educated production decisions, as well as being able to give considered direction and input along every step of the way. At executive level, a solid grasp of the video production process is essential for the overall smooth running and timely delivery of a successful video project for which you are ultimately responsible."