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The Principles and Processes of Interactive Design: Required Reading Range

Autor Jamie Steane
en Limba Engleză Paperback – 3 oct 2018
The Principles & Processes of Interactive Design is aimed at new designers from across the design and media disciplines who want to learn the fundamentals of designing for interactive media. This book is intended both as a primer and companion guide on how to research, plan and design for increasingly prevalent interactive projects.With clear and practical guidance on how to successfully present your ideas and concepts, Jamie Steane introduces you to user-based design, research and development, digital image and typography, interactive formats, and screen-based grids and layout.Using a raft of inspirational examples from a diverse range of leading international creatives and award-winning agencies, this is required reading for budding digital designers. In addition, industry perspectives from key design professionals provide fascinating insights into this exciting creative field, and each chapter concludes with workshop tutorials to help you put what you've learnt into practice in your own interactive designs.Featured contributors include: AKQA, BBC, Dare, Edenspiekermann, Electronic Arts, e-Types, Komodo Digital, Moving Brands, Nordkapp, Onedotzero, Onformative, Preloaded and Razorfish.
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Specificații

ISBN-13: 9781350099555
ISBN-10: 1350099554
Pagini: 208
Ilustrații: 200 colour illus
Dimensiuni: 210 x 270 mm
Greutate: 0.7 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Seria Required Reading Range

Locul publicării:London, United Kingdom

Caracteristici

Industry perspectives with key design professionals provide fascinating insights into this exciting and creative field

Notă biografică

Jamie Steane is the Head of Visual Communication and Interactive Media Design at Northumbria University, UK, where he leads the strategic development and management of a multidisciplinary group of courses including Graphic Design, Interactive Media Design and Motion Graphics and Animation Design.

Cuprins

Introduction: What is interactive design?Chapter 1: Research for Interaction: Understanding the briefMarket researchUser researchVisual researchIndustry perspective - Eilidh Dickson & Helle Rohde Andersen, CIIDWorkshop I: 'Connected life' Chapter 2: Design Development: Conceptual thinkingOrganizing information, Site maps and task flowsNavigation systemsDesigning learnable interfacesCreating prototypes and wireframesStoryboarding and animaticsFeedback and user-testingIndustry perspective - Campbell Orme, Moving BrandsWorkshop II: 'The cube' Chapter 3: Colour and Image: Colour meaning and psychologyColour in technical detailWorking with colourUsing colour systemsEncoding and decoding imagesPreparing imagesUsing image librariesIndustry perspective - Tim Beard, Bibliotheque DesignWorkshop III - 'Taste after taste'Chapter 4: Digital Typography: FundamentalsClassification and selectionLegibility and readabilityUsing type on televisionUsing type as imageUsing type for informationType on the webUsing type on small and dedicated devicesIndustry perspective - Mathias Jespersen, e-TypesWorkshop IV - 'Semi-precious' Chapter 5: Grids and Layout: A short historyPrinciples of compositionWhat are grids? Screen size and layoutLaying out web contentFluid, responsive and adaptive design layoutsTelevision screen layout and standardsIndustry perspective - Matt Verity, TrueViewWorkshop V: 'Its all news to me' Chapter 6: Interactive Formats: Web publishingAn enhanced web experienceOnline advertising and banners formatsMobile and tabletGamesDual screensTV graphics componentsInteractive televisionFormats without boundaries: experiences and eventsIndustry perspective - Charles BathoWorkshop VI: 'One message, many formats' Chapter 7: Presenting your Ideas: Preparing for a presentationDigital presentationsPhysical presentationsCreating portfoliosIndustry perspective - William Lidstone, RazorfishWorkshop VII: 'Perfect pitch' ConclusionGlossaryBibliographyUseful ResourcesIndexAcknowledgements and Credits

Recenzii

Up to this point, the recommendation of a wide range of texts has been required to adequately introduce students to the expansive array of perspectives, processes, techniques, and considerations necessary in understanding and making strong interactive design. This book is a reliable, consolidated source for many of the most important principles and strategies to know when beginning in interactive design.
This is a beautifully illustrated book that gives clear and relevant information and essential practical advice through workshop exercises and discussions with industry practitioners. A thorough, comprehensive and essential book for all Design students.
The Web is full of articles and videos about interactive design - but you'll be hard pressed to get an equally comprehensive overview as is offered by this book. A great guide for anyone venturing into this dynamic and exciting field!
Author Jamie Steane is generous with information. The quality of information is just so and therefore means this is a good companion guide, and it would be comprehensive enough, on the subject of Interactive Design, to act as a core text guide alone . Editorially speaking this book is masterful . The book is written with clarity and with conviction .. Steane says in his own Conclusion 'With all the content covered, I hope that the subject of interactive design has been made clearer, and that it appears a little less magical and not so shrouded in mystery' - and we acknowledge this to be the case, and we say this is why this book stands out as credible commentary on the subject in hand.