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Visual Communication: From Theory to Practice de Jonathan Baldwin

Visual Communication: From Theory to Practice: Required Reading Range

Autor Jonathan Baldwin, Lucienne Roberts
en Limba Engleză Paperback – 11 iun 2006
Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer. Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.
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Specificații

ISBN-13: 9782940373093
ISBN-10: 2940373094
Pagini: 192
Ilustrații: 200 colour illus
Dimensiuni: 220 x 300 x 19 mm
Greutate: 1.09 kg
Editura: Bloomsbury Publishing
Colecția Ava Publishing
Seria Required Reading Range

Locul publicării:London, United Kingdom

Caracteristici

An in-depth discussion of cultural theory and how it relates to the practice of graphic design.

Notă biografică

Jonathan Baldwin is the Associate Head of School of Art and Design, University of South Wales, Cardiff. He teaches and writes on issues related to popular culture, the media, graphic design and higher education and has experience working as a professional graphic designer and has contributed to many publications and conferences on art and design in higher education. Lucienne Roberts established the design studio sans+baum after a brief period at The Women's Press, hoping to ally a commitment to accessible and engaging design with a socially aware agenda. Roberts' new studio LucienneRoberts+ started at the end of 2006. Roberts was a signatory of the First Things First manifesto, has taught at Yale and the London College of Communication and was a D&AD judge in 2008. She is a regular contributor to Eye magazine and Grafik.

Cuprins

How to use this bookThe Theory Foreword: Isn't design simply all about 'the visual'?The PracticeForewordChapter One: CommunicationAims of chapter 1The TheoryIntroduction: Even natural processes have explanationsCommunication as a processSemioticsAll design is political: part oneAfterword: No more rules?The PracticeIntroductionNeville BrodyMichael BierutQuestions in summaryChapter Two: CultureAims of chapter 2The TheoryIntroduction: Everyday visual communicationWhat is culture?All design is political: part twoStyle and identityAfterword: 'Meaningful' is not the same as 'full of meaning'... The PracticeIntroductionJoan FarrerShin Azumi and Tomoko AzumiQuestions in summaryChapter Three: ConflictAims of chapter 3The TheoryIntroduction:Form versus function: Styling as communicationAll design is political: part threeThe political designerDesign under threat?Afterword: Beneath the surfaceThe PracticeIntroductionErik SpiekermannEmmi SalonenQuestions in summaryDesign/photography biographiesBibliographyIndexCredits

Recenzii

I love the way AVA lays out the content in their books. The quality of the books themselves as well as their content have been key factors in my using them as course materials.
Introduces a critical framework within which to locate graphic design issues and activities ... I think this is a really good book ... It asks a lot of questions and challenges assumptions. Most students switch off during theory debates - but this puts the debate into context and illustrates arguments well.
Overall Visual Communication: From Theory to Practice is a welcome addition to the expanding library of work that looks at graphic design in a broader and more contextual manner. Design programs would do well to look at incorporating this book into their curriculum. Pulling together theory and practice, and placing design at the heart of communication, this book is important for graphic design education.
If you read this book you will pass all your design studies without even thinking about it!
This book is excellent. It is beautifully presented and well printed. It is going to become a highly recommended book for my students throughout the course of their postgraduate studies ... This book will really help students get to grips with the links between theory and practice.
Excellent, well informed and lucid book which effectively balances sophisticated and complex theoretical concepts with well chosen and relevant practical examples, serving to contextualise theory in a manner that I would expect to engage students at all levels of undergraduate design study.
This is a well-written book, expertly designed by Bob Wilkinson and the sans+baum studio.
This is a well-researched, no-nonsense look at the key cultural, social and political issues affecting the graphic designer of today.

Descriere

An award-winning title that introduces design students to cultural theory through a series of essays and contributions from leading designers. Seeks to locate graphic design in a wider cultural context, drawing a student's attention to the key debates and issues that surround it.