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The Production Manual: Required Reading Range

Autor Gavin Ambrose, Paul Harris
en Limba Engleză Paperback – 10 feb 2016
From the basics such as working with typography through using images and working with color, exploring different pre-press techniques and the processes involved in bringing a product to press and with a resulting pleasing end product, the authors present everything that the reader needs to know in a straightforward and visually strong way. This new edition completely updates the information on the production process, highlighting new techniques and expanding its coverage on digital technologies. In addition, new interviews are included from design studios using creative or unique production techniques. Since students may eventually be working with international clients, the authors includes both metric and imperial measurements so that students will become familiar with the differences. Expanded coverage of environmental and sustainability issues, especially as they relate to paper choice and use of special processes/inks has also been added.
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Specificații

ISBN-13: 9781472591319
ISBN-10: 1472591313
Pagini: 208
Ilustrații: 200 colour illus
Dimensiuni: 220 x 300 x 15 mm
Greutate: 0.95 kg
Ediția:Revised
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Seria Required Reading Range

Locul publicării:London, United Kingdom

Caracteristici

Thoroughly updated to reflect new practices in digital production including more on color conversion (RGB to CMYK) as well as more on screen printing and a section on working with printers.

Notă biografică

Gavin Ambrosecurrently teaches at the University of Brighton, UK, and is a practicing designer and author.Paul Harrisis a freelance writer whose work appears extensively in magazines and journals in the US and UK.

Cuprins

Introduction1 Typographymeasurementstypetype on-linespecial characterscase study: Pentagram2 Imagesimage typesfile typesworking with imagesimage manipulationcase study: Bob Aufuldish3 Colorbasic terminologycolor managementcolor correctioncreative colorcolor in printcolor on screencase study: Blok4 Pre-pressresolutionscanningcreative techniquesartworkimposition proofingcase study: Clormann Design5 Productionprintingprint processeson-presspapercase study: NB Studio6 Finishingspecial techniqueslaminates and varnishesfolding and trimmingbindingcase study: AnagramaAppendixstandard sizesglossaryIndexAcknowledgements and creditsIndex

Recenzii

This is an excellent resource manual. I've already recommended it to my new students as a foundational text.
The Production Manualis an excellent resource for design students. An accessible and easy to understand format, which clearly demonstrates the key processes involved in contemporary creative practice.