When Growth Stalls: How It Happens, Why You′re Stuck, and What to Do About It
Autor Steve McKeeen Limba Engleză Hardback – 19 mar 2009
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Axiom Business Book Awards (2010)
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Specificații
ISBN-13: 9780470395707
ISBN-10: 0470395702
Pagini: 240
Dimensiuni: 161 x 230 x 24 mm
Greutate: 0.42 kg
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 0470395702
Pagini: 240
Dimensiuni: 161 x 230 x 24 mm
Greutate: 0.42 kg
Editura: Wiley
Locul publicării:Hoboken, United States
Public țintă
Executives, founders, managers, marketing staff, business students and academics, and all business leaders.Cuprins
Notă biografică
Steve McKee is a columnist for BusinessWeek.com and president and co-founder of McKee Wallwork Cleveland Advertising. He has held executive positions at several internationally-respected advertising agencies including NW Ayer, Della Femina Travisano & Partners, Strascina & Partners, and Phillips-Ramsey, a division of McCann-Erickson Worldwide.
To learn more about the book, visit www.whengrowthstalls.com.
To learn more about the book, visit www.whengrowthstalls.com.
Descriere
When Growth Stalls demonstrates that sluggish growth is generally produced not by mismanagement or strategic blundering but by natural market forces and management dynamics that are often unrecognised - and widespread. The book presents seven characteristics that commonly correlate with stalled growth and what to do about them.
Premii
- Axiom Business Book Awards Silver Medal Winner, 2010