Women are naturally better at sales than men. This is the primary message of Sylvia Allen's A Woman's Guide To Sales Success. Allen, who has over fifty years of sales experience, made her first sale when she was just twelve years old. Today, Allen is recognized as the leading authority on sponsorship sales. The era of sales in which salespeople charged into the field armed with several standardized closing techniques that they used regardless of the customers' needs is long gone, says Allen. In today's selling environment, which emphasizes building consultative relationships, women in sales have an advantage over men because they are more caring and more attuned to people's needs. A Woman's Guide To Sales Success gives women the confidence and support needed for a successful career in sales. This support is key because, unlike men, women do not have buddy systems in which they can share the challenges, failures and successes they face daily as salespeople. This is an emotional book, explains Allen, because selling is emotional. By acknowledging that sales are emotional and that empathy is women's strength, Allen addresses selling and its challenges in a way that traditional sales books do not.