The company investments into further development stagnate particularly in small and medium-sized enterprises (SME) despite the increased demand for qualified employees. The professional, standardised and low-threshold qualification consultancy may relieve the Human Resources department and may achieve tangible economic effects. However, trained qualification consultants are often not used due to a lack of knowledge about the provision. This guidebook is aimed at agents and institutions of qualification consultancy companies that would like to extend their service provision and increase their market. It presents practical concepts and communicative strategies, with the help of which qualification consultants may achieve this goal.