Canned – The Rise and Fall of Consumer Confidence in the American Food Industry: California Studies in Food and Culture

"Canned serves up food history at its finest, but its implications extend far beyond the pantry. Zeide persuasively demonstrates how the canning industry's rise owed as much to skillful manipulation of science and politics as to technological savvy. Readily digestible by undergraduates, Canned should have a long shelf life."--Kendra Smith-Howard, author of Pure and Modern Milk: An Environmental History since 1900

"This is a nuanced, robust, elegantly written history. Zeide establishes canning's importance to consumers, food systems, and business history. It will stay in your mind long after you put it down."--Tracey Deutsch, author of Building a Housewife's Paradise: Gender, Politics, and American Grocery Stores in the Twentieth Century

"Canned looks inside a seemingly unassuming device to reveal an unseen world of complex relations between people, food, technology, and their environments. With grace and clarity, Zeide has written a fascinating and important history showing how canning's 'food engineering, marketing, and politicking' led to the processed and packaged foods of today's kitchens."--Benjamin R. Cohen, author of Notes from the Ground: Science, Soil, and Society in the American Countryside

"In Canned, Zeide treats us to a savory history of how canned food, on its journey from the farm to the supermarket shelf, reshaped American food and life. It is a story of changing agricultural production, marketing science, public health, consumer confidence, and food habits. After reading this book, you will never open a can of peas, tomatoes, or tuna and take for granted the history contained inside."--Gregg Mitman, author of Breathing Space: How Allergies Shape Our Lives and Landscapes