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Cărți vânzări şi marketing

1-96 din 6,182 rezultate

SAGE Library in Marketing

Editat de Mark Tadajewski et al.

22 apr 2009

Preț: 3469^.75 lei 4034^.59 lei

6-8 săpt.

-14%

SAGE Library in Marketing

Editat de Mark Tadajewski et al.

11 feb 2008

Preț: 3455^.14 lei 3796^.85 lei

6-8 săpt.

-9%

Plunkett's Advertising & Branding Industry Almanac 2019

Plunkett's Industry Almanacs

Autor Jack W. Plunkett

29 apr 2019

Preț: 2627^.60 lei 3204^.39 lei

6-8 săpt.

-18%

International Series in Quantitative Marketing, nr. 9

Autor Peter S.H. Leeflang et al.

29 feb 2000

Preț: 2486^.63 lei 3032^.47 lei

6-8 săpt.

-18%

Handbook of Research on Decision-Making Techniques in Financial Marketing

Editat de Hasan Dinçer et al.

28 oct 2019

Preț: 2415^.44 lei 3136^.94 lei

6-8 săpt.

-23%

Beschwerdemanagement Excellence: State-of-the-Art und Herausforderungen der Beschwerdemanagement-Praxis in Deutschland

Autor Bernd Stauss et al.

30 ian 2003

Preț: 2258^.99 lei 2754^.86 lei

6-8 săpt.

-18%

Plunkett's Advertising & Branding Industry Almanac 2023: Advertising & Branding Industry Market Research, Statistics, Trends and Leading Companies

Autor Jack W. Plunkett

5 mai 2023

Preț: 2199^.49 lei 2856^.47 lei

6-8 săpt.

-23%

Strategic Innovative Marketing and Tourism: 8th ICSIMAT, Northern Aegean, Greece, 2019

Springer Proceedings in Business and Economics

Editat de Androniki Kavoura et al.

12 mar 2021

Preț: 2127^.70 lei 2594^.76 lei

6-8 săpt.

-18%

Handbook of Research on Retailer-Consumer Relationship Development

Autor Fabio Musso et al.

3 iun 2014

Preț: 2111^.30 lei 2741^.95 lei

6-8 săpt.

-23%

International Series in Quantitative Marketing

Editat de Peter S. H. Leeflang et al.

13 mai 2018

Preț: 2109^.23 lei 2572^.23 lei

6-8 săpt.

-18%

Plunkett's Apparel, Shoes & Textiles Industry Almanac 2019

Plunkett's Industry Almanacs

Autor Jack W. Plunkett

29 apr 2019

Preț: 2084^.67 lei 2855^.72 lei

6-8 săpt.

-27%

Handbook of Research on Global Issues in Financial Communication and Investment Decision Making

Editat de Hasan Dinçer et al.

4 apr 2019

Preț: 2026^.47 lei 2631^.77 lei

6-8 săpt.

-23%

The Library of Corporate Responsibilities

Autor David Mollica et al.

28 noi 2009

Preț: 1978^.16 lei 2808^.47 lei

6-8 săpt.

-30%

Digital Marketing and Consumer Engagement

Editat de Information Reso Management Association

3 noi 2017

Preț: 1886^.88 lei 2450^.50 lei

6-8 săpt. | 7-13 zile

-23%

Handbook of Research on Effective Advertising Strategies in the Social Media Age

Autor Nurdan Oncel Taskiran et al.

7 apr 2015

Preț: 1862^.20 lei 2418^.43 lei

6-8 săpt.

-23%

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Nina Krey et al.

28 noi 2018

Preț: 1838^.87 lei 2242^.52 lei

6-8 săpt.

-18%

Handbook of Research on Applied AI for International Business and Marketing Applications

Editat de Bryan Christiansen et al.

29 aug 2020

Preț: 1822^.88 lei 2367^.38 lei

6-8 săpt.

-23%

Market Segmentation: Conceptual and Methodological Foundations

International Series in Quantitative Marketing, nr. 8

Autor Michel Wedel et al.

17 oct 2012

Preț: 1815^.63 lei 2214^.18 lei

6-8 săpt.

-18%

Handbook of Research on Key Dimensions of Occupational Safety and Health Protection Management

Editat de Bojan Krsti¿ et al.

7 noi 2021

Preț: 1811^.26 lei 2352^.28 lei

6-8 săpt. | 7-13 zile

-23%

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

Editat de Mohamed Slim Ben Mimoun et al.

8 aug 2021

Preț: 1805^.09 lei 2344^.26 lei

6-8 săpt.

-23%

Handbook of Research on Future Policies and Strategies for Nation Branding

Editat de Victoria Pistikou et al.

12 iul 2021

Preț: 1798^.70 lei 2335^.98 lei

6-8 săpt.

-23%

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

Editat de D. B. A. Mehdi Khosrow-Pour

5 oct 2018

Preț: 1782^.33 lei 2314^.71 lei

6-8 săpt.

-23%

Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices

Editat de Gökhan Akel

24 iun 2022

Preț: 1763^.60 lei 2290^.40 lei

6-8 săpt.

-23%

Handbook of Research on Global Perspectives on International Advertising

Editat de Ipek Krom

23 iun 2022

Preț: 1745^.78 lei 2267^.24 lei

6-8 săpt.

-23%

Business Marketing: An Interaction and Network Perspective

Editat de Kristian K. Möller et al.

5 oct 2012

Preț: 1718^.40 lei 2095^.61 lei

6-8 săpt.

-18%

Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles

Editat de Luís Farinha et al.

26 iun 2020

Preț: 1687^.07 lei 2190^.99 lei

6-8 săpt.

-23%

Handbook of Research on New Media Applications in Public Relations and Advertising

Editat de Elif Esiyok

19 iul 2020

Preț: 1651^.32 lei 2144^.57 lei

6-8 săpt.

-23%

Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Patricia Rossi

9 sep 2018

Preț: 1645^.46 lei 2165^.07 lei

38-44 zile

-24%

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Editat de Víctor Hernández-Santaolalla et al.

10 apr 2020

Preț: 1644^.88 lei 2136^.20 lei

6-8 săpt.

-23%

Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics

Editat de Jose Manuel Saiz-Alvarez

11 mar 2019

Preț: 1643^.28 lei 2134^.14 lei

6-8 săpt.

-23%

Autor Faruk Balli

24 aug 2023

Preț: 1628^.60 lei 1986^.11 lei

6-8 săpt.

-18%

Autor Johny K. Johansson

26 dec 2017

Preț: 1621^.86 lei 2106^.31 lei

6-8 săpt.

-23%

Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Maximilian Stieler

9 sep 2018

Preț: 1638^.62 lei 2156^.08 lei

38-44 zile

-24%

Handbook of Research on Narrative Advertising

Editat de Recep Yilmaz

13 mai 2019

Preț: 1587^.09 lei 2061^.15 lei

6-8 săpt.

-23%

Autor Rebecca a Gilliland

11 iul 2017

Preț: 1552^.06 lei 2015^.65 lei

6-8 săpt.

-23%

Autor Joshua Dickhaus

8 aug 2017

Preț: 1512^.03 lei 1963^.68 lei

6-8 săpt.

-23%

Handbook of Research On...

Editat de Neal M. Burns et al.

30 iul 2010

Preț: 1503^.01 lei 1951^.96 lei

6-8 săpt.

-23%

The Comprehensive Public Relations Reader

Autor Bob Pritch Pritchard

27 iul 2017

Preț: 1485^.15 lei 1928^.77 lei

6-8 săpt.

-23%

Autor Noel Capon

14 mar 2016

Preț: 1460^.37 lei 1604^.80 lei

6-8 săpt.

-9%

Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Mark D. Groza et al.

30 mar 2019

Preț: 1401^.93 lei 1709^.66 lei

6-8 săpt.

-18%

Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Shuang Wu et al.

16 iun 2021

Preț: 1400^.35 lei 1707^.75 lei

6-8 săpt.

-18%

Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Juliann Allen et al.

iul 2023

Preț: 1396^.89 lei 1703^.52 lei

6-8 săpt.

-18%

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Felipe Pantoja et al.

6 apr 2023

Preț: 1396^.74 lei 1703^.34 lei

6-8 săpt.

-18%

Marketing Cases from Emerging Multinational Enterprises (eMNEs): National Brands Asserting Themselves on the Global Stage

Springer Business Cases

Editat de Zafar U. Ahmed et al.

11 oct 2024

Preț: 1393^.27 lei 1699^.11 lei

6-8 săpt.

-18%

International Series in Quantitative Marketing, nr. 5

Editat de Gilles Laurent et al.

24 dec 2012

Preț: 1388^.36 lei 1693^.13 lei

6-8 săpt.

-18%

Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green

International Series in Quantitative Marketing, nr. 14

Editat de Yoram Wind et al.

18 mar 2005

Preț: 1386^.17 lei 1690^.45 lei

6-8 săpt.

-18%

Autor Srinivas Murthy

31 ian 2019

Preț: 1358^.55 lei 1764^.36 lei

38-44 zile

-23%

Exploring Central Bank Digital Currencies

Editat de Guneet Kaur et al.

7 mar 2024

Preț: 1358^.24 lei 1763^.95 lei

6-8 săpt.

-23%

Business-to-Business Marketing: A Strategic Approach

Autor Michael H. Morris et al.

29 mai 2001

Preț: 1350^.52 lei 1646^.98 lei

6-8 săpt.

-18%

Managing Marketing in the 21st Century-4th edition

Autor Noel Capon

14 mar 2016

Preț: 1338^.58 lei 1738^.41 lei

6-8 săpt.

-23%

Autor Dominique M Hanssens

9 apr 2018

Preț: 1338^.13 lei 1631^.87 lei

6-8 săpt.

-18%

The Palgrave Handbook of Sustainability in Fashion

Editat de Claudia E. Henninger et al.

8 noi 2024

Preț: 1327^.26 lei 1458^.53 lei

38-44 zile

-9%

When Ads Work: New Proof That Advertising Triggers Sales

Autor John Phillip Jones

30 sep 2006

Preț: 1325^.75 lei 1616^.77 lei

6-8 săpt.

-18%

Driving Customer Appeal Through the Use of Emotional Branding

Editat de Ritu Chhikara et al.

30 iun 2017

Preț: 1313^.15 lei 1705^.39 lei

6-8 săpt.

-23%

Handbuch Strategische Kommunikation: Grundlagen – Innovative Ansätze – Praktische Umsetzungen

Springer Reference Wirtschaft

Editat de Manfred Bruhn et al.

14 iun 2016

Preț: 1293^.20 lei 1577^.07 lei

6-8 săpt.

-18%

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

Editat de Norazah Mohd Suki

15 iul 2016

Preț: 1287^.37 lei 1671^.92 lei

6-8 săpt.

-23%

Autor Tracy L. Tuten

27 noi 2023

Preț: 1270^.34 lei 1549^.20 lei

6-8 săpt.

-18%

Reputation Management Techniques in Public Relations

Editat de Ayse Erdemir

27 oct 2017

Preț: 1264^.50 lei 1642^.21 lei

6-8 săpt.

-23%

Online Collaboration and Communication in Contemporary Organizations

Editat de Ditte Kolbaek

12 ian 2018

Preț: 1258^.16 lei 1633^.98 lei

6-8 săpt.

-23%

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Kacy Kyungok Kim

24 apr 2018

Preț: 1251^.98 lei 1526^.81 lei

6-8 săpt.

-18%

Advances in Data Communications and Networking for Digital Business Transformation

Editat de Debashis Saha

2 ian 2018

Preț: 1249^.38 lei 1622^.58 lei

6-8 săpt.

-23%

Editat de Sabyasachi Dasgupta et al.

6 oct 2017

Preț: 1243^.89 lei 1615^.45 lei

6-8 săpt.

-23%

Editat de Robert W. Palmatier et al.

18 aug 2018

Preț: 1239^.82 lei 1362^.44 lei

38-44 zile

-9%

Autor Scott M. Smith et al.

7 dec 2004

Preț: 1237^.26 lei 1694^.87 lei

6-8 săpt.

-27%

Advertising in Modern and Postmodern Times

Published in association with Theory, Culture & Society

Autor Pamela Odih

29 apr 2007

Preț: 1236^.51 lei 1507^.95 lei

6-8 săpt.

-18%

Autor ESOMAR

13 sep 2007

Preț: 1235^.80 lei 1358^.02 lei

6-8 săpt.

-9%

Handbook of State Aid for Film: Finance, Industries and Regulation

Media Business and Innovation

Editat de Paul Clemens Murschetz et al.

25 dec 2018

Preț: 1235^.76 lei 1507^.01 lei

6-8 săpt.

-18%

Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers

Autor Philippe Malaval et al.

12 oct 2012

Preț: 1229^.28 lei 1499^.12 lei

6-8 săpt.

-18%

Contemporary Business Research in the Islamic World: Proceedings of the 14th Global Islamic Marketing Conference, September 2023

Springer Proceedings in Business and Economics

Editat de John Fraedrich et al.

12 oct 2024

Preț: 1229^.28 lei 1499^.12 lei

6-8 săpt.

-18%

Exploring the Power of Electronic Word-of-Mouth in the Services Industry

Editat de Hans Ruediger Kaufmann et al.

15 iul 2019

Preț: 1228^.41 lei 1595^.33 lei

6-8 săpt.

-23%

Optimal Database Marketing: Strategy, Development, and Data Mining

Autor Ronald G. Drozdenko et al.

9 mai 2002

Preț: 1223^.62 lei 1492^.22 lei

6-8 săpt.

-18%

Evolutionary Psychology in the Business Sciences

Editat de Gad Saad

28 sep 2014

Preț: 1223^.53 lei 1492^.11 lei

6-8 săpt.

-18%

State Aid for Newspapers: Theories, Cases, Actions

Media Business and Innovation

Editat de Paul Murschetz

27 aug 2016

Preț: 1222^.49 lei 1490^.84 lei

6-8 săpt.

-18%

Emerging Issues in Global Marketing: A Shifting Paradigm

Editat de James Agarwal et al.

22 dec 2018

Preț: 1221^.83 lei 1490^.03 lei

6-8 săpt.

-18%

Autor Kate Gillespie et al.

30 sep 2021

Preț: 1220^.87 lei 1341^.61 lei

6-8 săpt.

-9%

International Series in Quantitative Marketing, nr. 11

Editat de Vijay Mahajan et al.

2 sep 2011

Preț: 1220^.12 lei 1487^.96 lei

6-8 săpt.

-18%

Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality

International Series in Operations Research & Management Science, nr. 139

Autor Evangelos Grigoroudis et al.

24 noi 2009

Preț: 1224^.36 lei 1493^.13 lei

6-8 săpt.

-18%

Artificial Intelligence for Fashion Industry in the Big Data Era

Springer Series in Fashion Business

Editat de Sébastien Thomassey et al.

9 feb 2019

Preț: 1216^.95 lei 1484^.09 lei

6-8 săpt.

-18%

Research on Islamic Business Concepts: Proceedings of the 12th Global Islamic Marketing Conference, December 2021

Springer Proceedings in Business and Economics

Editat de Veland Ramadani et al.

3 ian 2024

Preț: 1216^.33 lei 1483^.32 lei

6-8 săpt.

-18%

Springer Series in Fashion Business

Editat de Tsan-Ming Choi et al.

30 apr 2018

Preț: 1212^.84 lei 1479^.08 lei

6-8 săpt.

-18%

Today's Public Relations: An Introduction

Autor Robert L. Heath et al.

20 dec 2005

Preț: 1212^.38 lei 1660^.80 lei

6-8 săpt.

-27%

Advances in Global Marketing: A Research Anthology

Editat de Leonidas C. Leonidou et al.

24 aug 2018

Preț: 1211^.45 lei 1594^.01 lei

38-44 zile

-24%

The Palgrave Handbook of Interactive Marketing

Editat de Cheng Lu Wang

26 ian 2024

Preț: 1209^.64 lei 1329^.28 lei

38-44 zile

-9%

U.S. DataBook Series

Editat de Mary Meghan Ryan

15 aug 2022

Preț: 1207^.19 lei 1653^.68 lei

6-8 săpt.

-27%

Transformative Practice and Research in Organizational Communication

Editat de Philip J. Salem et al.

31 mai 2017

Preț: 1205^.14 lei 1565^.11 lei

6-8 săpt.

-23%

Handbuch Controlling der Kommunikation: Grundlagen – Innovative Ansätze – Praktische Umsetzungen

Springer Reference Wirtschaft

Editat de Franz-Rudolf Esch et al.

2 mai 2016

Preț: 1204^.76 lei 1400^.88 lei

38-44 zile

-14%

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations

Autor Walter Wymer et al.

25 apr 2006

Preț: 1202^.96 lei 1647^.90 lei

6-8 săpt.

-27%

Diverse Methods in Customer Relationship Marketing and Management

Editat de In Lee

12 ian 2018

Preț: 1202^.29 lei 1561^.42 lei

6-8 săpt.

-23%

Editat de Mary Meghan Ryan

15 iul 2023

Preț: 1200^.31 lei 1644^.26 lei

6-8 săpt.

-27%

Editat de Toshihiro Nishiguchi

20 feb 1997

Preț: 1199^.65 lei 1824^.23 lei

31-37 zile

-34%

Marketing Techniques for Financial Inclusion and Development

Editat de Dhiraj Jain et al.

28 feb 2018

Preț: 1191^.57 lei 1547^.50 lei

6-8 săpt.

-23%

Cu Roland Könen et al.

17 iun 2012

Preț: 1185^.82 lei 1446^.11 lei

6-8 săpt.

-18%

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Editat de Colin Campbell et al.

23 aug 2016

Preț: 1270^.12 lei 1548^.93 lei

6-8 săpt.

-18%

Handbuch Unternehmenskommunikation: Strategie – Management – Wertschöpfung

Editat de Ansgar Zerfaß et al.

2 mar 2022

Preț: 1170^.83 lei 1361^.43 lei

38-44 zile

-14%

Strategic Marketing Management and Tactics in the Service Industry

Editat de Tulika Sood

9 mar 2017

Preț: 1169^.58 lei 1518^.94 lei

6-8 săpt.

-23%

Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM

Editat de Manfred Bruhn et al.

28 feb 2017

Preț: 1168^.80 lei 1359^.07 lei

38-44 zile

-14%

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Cărți vânzări şi marketing