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Event Planning and Management – Principles, Planning and Practice

Autor Ruth Dowson, Bernadette Albert, Dan Lomax
en Limba Engleză Paperback – 2 dec 2022
Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management.
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Specificații

ISBN-13: 9781398607101
ISBN-10: 139860710X
Pagini: 360
Dimensiuni: 170 x 240 x 27 mm
Greutate: 0.57 kg
Ediția:3. Auflage
Editura: Kogan Page

Cuprins

Section - 01: Events - the changing environment 1; Section - 02: The event planning model; Section - 03: Research, concept development and feasibility screening; Section - 04: Developing your events programme and content; Section - 05: Venue selection and site planning essentials; Section - 06: Production and operational logistics; Section - 07: Staffing and human resources in events; Section - 08: Drawing in the crowds - marketing events; Section - 09: Finance, budgeting and procurement in events; Section - 10: A practical guide to managing an event on the day; Section - 11: Measuring event success - evaluation insights; Section - 12: Events - the future

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