Event Planning and Management – Principles, Planning and Practice

Autor Ruth Dowson, Bernadette Albert, Dan Lomax

en Limba Engleză Hardback – 2 dec 2022

Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management.

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Paperback (1)	290^.06 lei 22-36 zile	+27^.23 lei 5-11 zile
Kogan Page – 2 dec 2022	290^.06 lei 22-36 zile	+27^.23 lei 5-11 zile
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Specificații

ISBN-13: 9781398607125
ISBN-10: 1398607126
Pagini: 360
Dimensiuni: 174 x 250 x 32 mm
Greutate: 0.78 kg
Ediția:00003
Editura: Kogan Page

Cuprins

Section - 01: Events - the changing environment 1; Section - 02: The event planning model; Section - 03: Research, concept development and feasibility screening; Section - 04: Developing your events programme and content; Section - 05: Venue selection and site planning essentials; Section - 06: Production and operational logistics; Section - 07: Staffing and human resources in events; Section - 08: Drawing in the crowds - marketing events; Section - 09: Finance, budgeting and procurement in events; Section - 10: A practical guide to managing an event on the day; Section - 11: Measuring event success - evaluation insights; Section - 12: Events - the future

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Event Planning and Management – Principles, Planning and Practice

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