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Innovation Workout, The de Lucy Gower

Innovation Workout, The

Autor Lucy Gower
en Limba Engleză Paperback – 30 sep 2015
The Innovation Workout has been specially developed to be clear, simple, very easy to follow and highly effective. Our unique pre-workout test will help you identify your weak and strong points and the straightforward 10-step improvement plan will show you how you can quickly boost your skills.
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Specificații

ISBN-13: 9781292085012
ISBN-10: 1292085010
Pagini: 256
Dimensiuni: 215 x 137 x 21 mm
Greutate: 0.39 kg
Editura: Pearson Education

Cuprins

  • PART 1 10 Steps to enhance your innovation skills
  • Step 1 Pinpoint your purpose
  • Get your innovation off to the right start by thinking big to understand your problem or unmet need and articulate it in a way that inspires others to get involved.
  • Step 2 Know and understand your customers
  • Learn techniques to understand your customers to enable you to develop innovations that meet their needs.
  • Step 3 Your market today and predicting the trends of tomorrow
  • Get to grips with what is happening in your market today and spot trends to help develop innovation for the future.
  • Step 4 Build your creative capacity
  • Learn how increase your personal capacity for having ideas through expanding your experiences, breaking routines and connecting ideas together.
  • Step 5 Creative superstardom and lots of ideas
  • Have fun practicing different techniques to help you and you colleagues generate lots of ideas.
  • Step 6 Don't expect anyone else to like your idea
  • If your idea is new, or different you will have to spend time getting others to like your idea. This step provides some practical ways to get others on board.
  • Step 7 Filter and choose the best ideas
  • Techniques to filter and choose the ideas that have the greatest chance of success and way to confidently say 'no' to weaker ideas.
  • Step 8 Prototype, fail fast and refine
  • Learn ways to prototype ideas quickly and cheaply with your colleagues, managers and customers and then adapt and refine your ideas.
  • Step 9 Pilot, adapt and invest
  • How to design, deliver and evaluate a pilot for your idea as well as tips on how to secure resource required to deliver your pilot.
  • Step 10 Take your ideas to market
  • How to build on your pilot and develop your idea in the marketplace for real, and build on the business case you developed in the pilot to pitch for investment.
  • PART 2 10 innovation skills in action
  • Skill 1 Innovating in a big organisation
  • Skill 2 Innovating on your own
  • Skill 3 Innovating when no one else gets it
  • Skill 4 Innovating with your team
  • Skill 5 Innovating with clients and customers
  • Skill 6 Innovating your managers
  • Skill 7 Innovating with confidence
  • Skill 8 Innovation by imitation
  • Skill 9 Innovating with no budget
  • Skill 10 Innovating when you feel like you are stuck
  • PART 3 10 common innovation challenges
  • Challenge 1 How do I develop my own innovation process or framework?
  • Challenge 2 How do I build an innovation network?
  • Challenge 3 How do I make time to innovate?
  • Challenge 4 How do I measure innovation?
  • Challenge 5 How do I motivate others to start to innovate?
  • Challenge 6 How do I create a culture of innovation?
  • Challenge 7 How do I manage failure?
  • Challenge 8 How do I innovate quickly?
  • Challenge 9 How do I approach a niche product?
  • Challenge 10 How do I recruit good innovators?
  • Putting it into action (the mentor toolkit)
  • How to work with a mentor to put your new