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Open Evaluation: Integrating Users into the Selection of New Product Ideas: Markt- und Unternehmensentwicklung Markets and Organisations

Autor Jörg Haller
en Limba Engleză Paperback – 20 apr 2013
Selecting new product or service ideas that are worthwhile to be  exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluationchallenge. Initiatives such as innovation contests, in which interested users may submit their ideas or solutions to firm relevant problems, frequently lead to several tens of thousands of submissions.Consequently, solutions are needed that help identifying the most promising ideas. The book “Open Evaluation” proposes a potential solution: integrating external stakeholders into the assessment ofproduct and service ideas by means of IT, i.e. open evaluation. Based on both qualitative and quantitative research, the author examines design options, strategies, and the capacity of open evaluation to efficiently and effectively support decision-making for innovation.​
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Specificații

ISBN-13: 9783834944863
ISBN-10: 3834944866
Pagini: 256
Ilustrații: XXI, 233 p. 22 illus.
Dimensiuni: 148 x 210 x 13 mm
Greutate: 0.34 kg
Ediția:2013
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Seria Markt- und Unternehmensentwicklung Markets and Organisations

Locul publicării:Wiesbaden, Germany

Public țintă

Research

Cuprins

The Context of Open Evaluation: Innovation Contests.- The Design Elements of Open Evaluation.- The Objectives of Open Evaluation.- Key Factors affecting the Output of Open Evaluation.- The Capacity of Open Evaluation for Idea Selection​.- How to Make the Crowd Your Jury.

Notă biografică

Dr. Jörg B.A. Haller received his PhD in economic sciences from the University of Erlangen-Nuernberg, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Chair of Information Systems I.

Textul de pe ultima copertă

Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or solutions to firm relevant problems, frequently lead to several tens of thousands of submissions. Consequently, solutions are needed that help identifying the most promising ideas. Jörg Haller proposes a potential solution: open evaluation. Based on both qualitative and quantitative research, the author examines design options, strategies, and the capacity of open evaluation to efficiently and effectively support decision-making for innovation.
 
Contents:
  • The Context of Open Evaluation: Innovation Contests
  • The Design Elements and Objectives of Open Evaluation
  • Key Factors affecting the Output of Open Evaluation
  • The Capacity of Open Evaluation for Idea Selection
  • How to Make the Crowd Your Jury
 
Target Groups:
  • Researchers and students interested in the latest advances in research on open and user innovation
  • Managers dealing with new product development, innovation management, and/or the design of information systems.
 
The Author:
Dr. Jörg Haller received his PhD in economic sciences from the University of Erlangen-Nuernberg, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Chair of Information Systems I.
 
The Editiors
The series Markt- und Unternehmensentwicklung / Markets and Organisations is edited by Prof. Dr. Dres. h.c. Arnold Picot, Prof. Dr. Prof. h.c. Dr. h.c. Ralf Reichwald, Prof. Dr. Egon Franck and Prof. Dr. Kathrin M. Möslein.

Caracteristici

Publication in the field of economic sciences ?