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Success Factors for Future Growth of Car Sharing Services: Business, Economics, and Law

Autor Jens Kopp
en Limba Engleză Paperback – 31 mar 2020
Jens Kopp analyzes the potential of car sharing as a new mobility solution in light of progressive urbanization and researches factors influencing the use of car sharing to assess the growth outlook of car sharing services. He performs a regression analysis to identify statistically significant factors influencing the use and evaluation of car sharing services based on an empirical field research conducted in Germany (n=175). Key findings include that cost saving is the only researched factor relevant to influence the use of car sharing services as well as the evaluation of car sharing and the assessment of its future. The existing research shows that car sharing is a viable lever to address substantial ecological and economic mobility issues and the conducted research provides new insights into the factors influencing the use and evaluation of car sharing services.
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Specificații

ISBN-13: 9783658298883
ISBN-10: 365829888X
Pagini: 92
Ilustrații: XV, 92 p. 1 illus.
Dimensiuni: 148 x 210 mm
Greutate: 0.15 kg
Ediția:1st ed. 2020
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Seria Business, Economics, and Law

Locul publicării:Wiesbaden, Germany

Cuprins

The Transformation in the Automobile Industry.- State of the Automobile Industry: Porter’s Five Forces.- Research Design: Empirical Field Research on Potential Car Sharing Users.

Notă biografică

Jens Kopp holds a Master’s Degree in Business Administration from the FOM in Essen with a focus on Strategic Corporate Management. 

Textul de pe ultima copertă

Jens Kopp analyzes the potential of car sharing as a new mobility solution in light of progressive urbanization and researches factors influencing the use of car sharing to assess the growth outlook of car sharing services. He performs a regression analysis to identify statistically significant factors influencing the use and evaluation of car sharing services based on an empirical field research conducted in Germany (n=175). Key findings include that cost saving is the only researched factor relevant to influence the use of car sharing services as well as the evaluation of car sharing and the assessment of its future. The existing research shows that car sharing is a viable lever to address substantial ecological and economic mobility issues and the conducted research provides new insights into the factors influencing the use and evaluation of car sharing services.
Contents

  • The Transformation in the Automobile Industry
  • State of the Automobile Industry: Porter’s Five Forces
  • Research Design: Empirical Field Research on Potential Car Sharing Users
Target Groups

  • Researchers and students in the fields of strategic corporate management, marketing, and economics
  • Market research specialists, strategy managers, marketing and sales experts in the automobile industry 
The Author
Jens Kopp holds a Master’s Degree in Business Administration from the FOM in Essen with a focus on Strategic Corporate Management. 

Caracteristici

New primary research on the use of car sharing