Cărți din categoria cercetări de piaţă în limba Engleză

Doing Marketing Research: Alternative Methods for Market Sensing

Editat de Alison Lawson et al.

12 mar 2025

Preț: 1278^.39 lei 1559^.01 lei

Nepublicat încă

-18% Nou

Consumer Behavior: New Essays on the Study of Consumption

Routledge Interpretive Marketing Research

Autor Morris B Holbrook

16 dec 2024

Preț: 1005^.04 lei 1225^.65 lei

6-8 săpt.

-18%

Decolonizing Marketing Theory and Practice: Beyond Inclusivity and Sustainability Debates

Routledge Studies in Marketing

Editat de Hasan Gilani

22 noi 2024

Preț: 1004^.24 lei 1224^.69 lei

6-8 săpt.

-18%

Interfaith Marketing: A Cross-Religious Approach

Routledge Studies in Marketing

Autor Frank G. Cabano et al.

20 noi 2024

Preț: 1007^.72 lei 1228^.92 lei

6-8 săpt.

-18%

Marketing in Developing Nations: Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East

Routledge Studies in Marketing

Editat de Ayodele C. Oniku

3 oct 2024

Preț: 999^.02 lei 1218^.32 lei

6-8 săpt.

-18%

Sexuality in Marketing and Consumption: Queer Theory, Feminist Research, and Intersectionality

Routledge Studies in Critical Marketing

Editat de Athanasia Daskalopoulou et al.

9 aug 2024

Preț: 948^.53 lei 1156^.74 lei

6-8 săpt.

-18%

Routledge Studies in Marketing

Autor S M A Moin

12 iul 2024

Preț: 948^.50 lei 1156^.70 lei

6-8 săpt.

-18%

Corporate Management Ecosystem in Emerging Economies : Global Perspectives

Editat de Fred A. Yamoah et al.

20 dec 2023

Preț: 1010^.33 lei 1232^.11 lei

6-8 săpt.

-18%

Market Research with Panels: Types, Surveys, Analysis, and Applications

Springer Texts in Business and Economics

Autor Martin Günther et al.

29 aug 2023

Preț: 385^.84 lei

6-8 săpt.

Absolute Essentials of Marketing Research

Absolute Essentials of Business and Economics

Autor Bonita M. Kolb

7 oct 2024

Preț: 188^.66 lei

6-8 săpt.

Autor Jacek Kall

9 sep 2021

Preț: 381^.20 lei

6-8 săpt.

The Routledge Companion to Marketing Research

Routledge Companions in Marketing, Advertising and Communication

Editat de Len Tiu Wright et al.

9 ian 2023

Preț: 287^.01 lei 334^.06 lei

6-8 săpt.

-14%

Autor Danielle Sarver Coombs

21 iun 2021

Preț: 740^.34 lei 1014^.17 lei

6-8 săpt.

-27%

Current Perspectives on Consumer Psychology

7 oct 2020

Preț: 333^.57 lei

39-44 zile

Dynamic Macroeconomic Models in Emerging Market Economies: DSGE Modelling with Financial and Housing Sectors

Autor Daniel Lukui Jia

27 aug 2021

Preț: 889^.84 lei 1085^.18 lei

6-8 săpt.

-18%

Corporate Social Responsibility in Developing and Emerging Markets: Institutions, Actors and Sustainable Development

Editat de Onyeka Osuji et al.

22 iun 2022

Preț: 295^.75 lei

6-8 săpt.

Business Analytics: A Management Approach

Autor Richard Vidgen et al.

8 oct 2019

Preț: 383^.62 lei 494^.72 lei

6-8 săpt.

-22%

Strategische Positionierung und Markenführung von Flughäfen

Strategisches Marketingmanagement

Autor Jessica Gebauer

sep 2019

Preț: 505^.50 lei 656^.50 lei

6-8 săpt.

-23%

Food and Experiential Marketing: Pleasure, Wellbeing and Consumption

Routledge Interpretive Marketing Research

Editat de Wided Batat

31 mar 2021

Preț: 275^.88 lei 328^.25 lei

6-8 săpt.

-16%

Researching Marketing Decisions: The Indian Context

Editat de Ritu Mehta

18 dec 2020

Preț: 259^.51 lei 326^.26 lei

6-8 săpt.

-20%

Relationship Marketing in the Digital Age

Routledge Studies in Marketing

Autor Robert Palmatier et al.

31 mar 2021

Preț: 325^.93 lei

3-5 săpt. | 6-12 zile

Globalisation and Leadership in Africa: Developments and Challenges for the Future

Autor Okechukwu Ethelbert Amah

25 ian 2019

Preț: 348^.80 lei

39-44 zile

Routledge Interpretive Marketing Research

Editat de Yuko Minowa et al.

18 dec 2020

Preț: 258^.89 lei 318^.38 lei

6-8 săpt.

-19%

Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

Management for Professionals

Autor Sara Dolnicar et al.

19 ian 2019

Preț: 363^.90 lei

39-44 zile

Artificial Intelligence for Fashion Industry in the Big Data Era

Springer Series in Fashion Business

Editat de Sébastien Thomassey et al.

9 feb 2019

Preț: 1216^.95 lei 1484^.09 lei

6-8 săpt.

-18%

Chinese Consumers and the Fashion Market

Springer Series in Fashion Business

Editat de Yingjiao Xu et al.

9 feb 2019

Preț: 1104^.43 lei 1346^.87 lei

6-8 săpt.

-18%

Foundations of Marketing Thought: The Influence of the German Historical School

Routledge Studies in the History of Marketing

Autor D.G. Brian Jones et al.

12 dec 2019

Preț: 389^.38 lei

6-8 săpt.

Contemporary Case Studies on Fashion Production, Marketing and Operations

Springer Series in Fashion Business

Editat de Pui-Sze Chow et al.

9 feb 2019

Preț: 1106^.12 lei 1348^.94 lei

6-8 săpt.

-18%

Marketing Research: A Concise Introduction

Autor Bonita Kolb

29 noi 2017

Preț: 508^.71 lei 571^.59 lei

6-8 săpt.

-11%

Adaptability Through Dynamic Capabilities: How Management Can Recognize Opportunities and Threats

Autor Herbert Endres

16 noi 2017

Preț: 464^.97 lei 547^.03 lei

6-8 săpt.

-15%

Market Research: The Process, Data, and Methods Using Stata

Springer Texts in Business and Economics

Autor Erik Mooi et al.

23 dec 2018

Preț: 570^.13 lei 703^.87 lei

39-44 zile

-19%

International Series in Quantitative Marketing

Editat de Peter S. H. Leeflang et al.

13 mai 2018

Preț: 2109^.23 lei 2572^.23 lei

6-8 săpt.

-18%

Economic Transformation and Business Opportunities in Asia

Autor Pongsak Hoontrakul

3 aug 2018

Preț: 745^.48 lei 819^.21 lei

39-44 zile

-9%

Routledge Studies in Marketing

Editat de John F. Sherry et al.

6 iun 2019

Preț: 390^.15 lei

6-8 săpt.

Autor Ken Rutsky

Preț: 234^.75 lei

39-44 zile

Marketing Performativity: Theories, practices and devices

Key Issues in Marketing Management

Editat de Katy Mason et al.

18 oct 2018

Preț: 300^.09 lei 356^.94 lei

6-8 săpt.

-16%

Ethics and Neuromarketing: Implications for Market Research and Business Practice

Editat de Andrew R. Thomas et al.

16 iun 2018

Preț: 723^.56 lei 882^.39 lei

6-8 săpt.

-18%

Segmentation in Social Marketing: Process, Methods and Application

Editat de Timo Dietrich et al.

16 iun 2018

Preț: 891^.33 lei 1086^.99 lei

6-8 săpt.

-18%

Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights

Editat de Krzysztof Kubacki et al.

15 iun 2018

Preț: 781^.31 lei 952^.81 lei

6-8 săpt.

-18%

Alternative Market Research Methods: Market Sensing

Editat de Alison Lawson

15 sep 2016

Preț: 469^.38 lei

6-8 săpt.

Schriften zu Marketing und Handel

Autor Philipp Nikolaus Kluge

8 aug 2016

Preț: 535^.88 lei 695^.94 lei

6-8 săpt.

-23%

Glorifying the Simple Life: Analyses of Socio-Psychological Constructs in the Context of Reality TV

Autor Eva Katharina Hammes

9 iun 2016

Preț: 383^.50 lei

6-8 săpt.

Analytical Modeling Research in Fashion Business

Springer Series in Fashion Business

Editat de Tsan-Ming Choi

30 mai 2018

Preț: 558^.87 lei 698^.60 lei

39-44 zile

-20%

Unit Pricing: Empirical Investigations of its Influences at the Product and Retailer Levels

Autor Lena Himbert

17 mai 2016

Preț: 388^.34 lei

6-8 săpt.

Truth in Marketing: A theory of claim-evidence relations

Routledge Focus on Business and Management

Autor Thomas Anker

12 dec 2019

Preț: 138^.73 lei 176^.13 lei

6-8 săpt.

-21%

Routledge Interpretive Marketing Research

Autor Elizabeth Hirschman

13 dec 2021

Preț: 186^.32 lei

6-8 săpt.

No-Fail Retail: Merchandising Techniques for Stores

Autor Regina Blessa

23 noi 2015

Preț: 214^.27 lei

6-8 săpt.

Globalization of Indian Industries: Productivity, Exports and Investment

India Studies in Business and Economics

Editat de Filip De Beule et al.

17 noi 2015

Preț: 636^.94 lei 749^.34 lei

6-8 săpt.

-15%

Survivable Restructuring of Vegetable Distribution and Wholesale Markets in Western China

SpringerBriefs in Economics

Autor Liming Zhao

9 iun 2015

Preț: 376^.04 lei

6-8 săpt.

Business Intelligence for New-Generation Managers: Current Avenues of Development

Editat de Jörg H. Mayer et al.

21 apr 2015

Preț: 366^.69 lei

39-44 zile

Ethnic Marketing: Culturally sensitive theory and practice

Autor Guilherme Pires et al.

12 dec 2016

Preț: 432^.12 lei 508^.37 lei

6-8 săpt.

-15%

Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

Autor Philipp Klaus

2015

Preț: 379^.68 lei

6-8 săpt.

Foundations and Trends(r) in Marketing, nr. 25

Autor W. Fred Van Raaij

30 noi 2014

Preț: 501^.56 lei 545^.18 lei

6-8 săpt.

-8%

Shopper Marketing and the Role of In–Store Marketing

Autor Dhruv Grewal et al.

19 aug 2014

Preț: 917^.04 lei 1190^.96 lei

6-8 săpt.

-23%

Fmcg: The Power of Fast-Moving Consumer Goods

Autor Greg Thain et al.

12 aug 2014

Preț: 312^.83 lei

39-44 zile

Autor Gregory N Derry

31 iul 2014

Preț: 117^.19 lei

6-8 săpt.

Foundations and Trends(r) in Marketing, nr. 24

Autor Chi-yue Chiu et al.

25 mar 2014

Preț: 394^.55 lei

6-8 săpt.

The ROI of Pricing: Measuring the Impact and Making the Business Case

Editat de Stephan Liozu et al.

23 ian 2014

Preț: 412^.37 lei

6-8 săpt.

Autor S. Sreejesh et al.

30 apr 2017

Preț: 357^.86 lei

39-44 zile

The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers

Autor M. Fisher et al.

2014

Preț: 271^.54 lei

6-8 săpt.

Dynamics of Competitive Advantage and Consumer Perception in Social Marketing

Autor Kapoor et al.

3 oct 2013

Preț: 979^.88 lei 1272^.58 lei

6-8 săpt.

-23%

Cases on Consumer-Centric Marketing Management

Advances in Marketing, Customer Relationship Management, and

Autor VIMI Jham et al.

11 iul 2013

Preț: 976^.78 lei 1268^.55 lei

6-8 săpt.

-23%

Trade, Globalization and Development: Essays in Honour of Kalyan K. Sanyal

Editat de Rajat Acharyya et al.

14 iul 2015

Preț: 637^.28 lei 749^.73 lei

6-8 săpt.

-15%

Marketing Database Analytics: Transforming Data for Competitive Advantage

Autor Andrew D. Banasiewicz

2 mai 2013

Preț: 510^.07 lei 600^.09 lei

6-8 săpt.

-15%

E-Marketing in Developed and Developing Countries

Autor El-Gohary et al.

25 apr 2013

Preț: 1040^.25 lei 1350^.96 lei

6-8 săpt.

-23%

Open Evaluation: Integrating Users into the Selection of New Product Ideas

Markt- und Unternehmensentwicklung Markets and Organisations

Autor Jörg Haller

20 apr 2013

Preț: 384^.86 lei

6-8 săpt.

Markt- und Unternehmensentwicklung Markets and Organisations

Autor Vivek K. Velamuri

18 apr 2013

Preț: 359^.64 lei

39-44 zile

Advances in Marketing, Customer Relationship Management, and

Autor Po Li et al.

17 apr 2013

Preț: 1045^.56 lei 1357^.87 lei

6-8 săpt.

-23%

Editat de Riyad Eid

27 dec 2012

Preț: 1041^.86 lei 1353^.07 lei

6-8 săpt.

-23%

Consumer Behaviour: Perspectives, Findings and Explanations

Autor John O'Shaughnessy

3 dec 2012

Preț: 314^.04 lei

6-8 săpt.

Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

Advances in International Marketing

Autor K. Scott Swan et al.

4 sep 2012

Preț: 1071^.87 lei 1392^.04 lei

6-8 săpt.

-23%

Autor Lars Luck et al.

aug 2012

Preț: 156^.93 lei

42-48 zile

The Theory of Interest as Determined by Impatience to Spend Income and Opportunity to Invest It

Autor Irving Fisher

27 apr 2017

Preț: 176^.26 lei

39-44 zile

Driving Innovation in Service Organisations: A Study in the German Airport Industry

Markt- und Unternehmensentwicklung Markets and Organisations

Autor Jessica Scheler

16 iul 2012

Preț: 383^.93 lei

6-8 săpt.

Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail

Marketing and Consumer Psychology Series

Editat de Angeline Close Scheinbaum

25 apr 2012

Preț: 844^.81 lei 1030^.25 lei

6-8 săpt.

-18%

Product Assortment and Consumer Choice: An Interdisciplinary Review

Foundations and Trends(r) in Marketing, nr. 20

Autor Alexander Chernev

29 feb 2012

Preț: 364^.46 lei

6-8 săpt.

Autor Tracey Wilen-Daugenti

7 feb 2012

Preț: 681^.80 lei 749^.23 lei

39-44 zile

-9%

Perspectives on Methodology in Consumer Research

Editat de David Brinberg et al.

14 dec 2011

Preț: 389^.49 lei

6-8 săpt.

The Market Research Toolbox: A Concise Guide for Beginners

Autor Edward F. (Francis) McQuarrie

6 dec 2011

Preț: 641^.76 lei 755^.01 lei

6-8 săpt.

-15%

Research in Consumer Behavior

Autor Russell W. Belk et al.

27 oct 2011

Preț: 964^.88 lei 1253^.08 lei

6-8 săpt.

-23%

Is Food Marketing Making Us Fat?: A Multi-Disciplinary Review

Foundations and Trends(r) in Marketing, nr. 1

Autor Pierre Chandon et al.

30 iun 2011

Preț: 424^.83 lei

6-8 săpt.

Autor Lynn Allison

17 feb 2011

Preț: 77^.40 lei 93^.84 lei

42-48 zile

-18%

Autor Erik Du Plessis

2 feb 2011

Preț: 294^.19 lei

6-8 săpt.

Autor Barbara Mueller

9 aug 2017

Preț: 474^.32 lei 615^.99 lei

6-8 săpt.

-23%

Qualitative Research Methods in Public Relations and Marketing Communications

Autor Christine Daymon et al.

24 aug 2010

Preț: 497^.00 lei

6-8 săpt.

The Handbook of Online and Social Media Research – Tools and Techniques for Market Researchers

Autor R Poynter

12 aug 2010

Preț: 456^.95 lei

6-8 săpt.

SAGE Advanced Marketing Series

Editat de David W. Marshall

18 apr 2010

Preț: 433^.70 lei 510^.24 lei

6-8 săpt.

-15%

Foundations and Trends(r) in Marketing, nr. 12

Autor Ernan Haruvy et al.

28 feb 2010

Preț: 394^.72 lei

6-8 săpt.

Autor Patrick Kim Cheng Low

30 oct 2014

Preț: 425^.30 lei 525^.06 lei

39-44 zile

-19%

Sensory Marketing: Research on the Sensuality of Products

Editat de Aradhna Krishna

16 dec 2009

Preț: 1117^.88 lei 1363^.27 lei

6-8 săpt.

-18%

Statistical Noise or Valuable Information: The Role of Extreme Cases in Marketing Research

Autor Clemens Pirker

24 sep 2009

Preț: 381^.59 lei

6-8 săpt.

Emarketing: The Essential Guide to Online Marketing

Autor Robert A. Stokes

31 aug 2009

Preț: 261^.96 lei

6-8 săpt.

The Brain Audit: Why Customers Buy (and Why They Don't)

Autor Sean D'Souza et al.

31 iul 2009

Preț: 246^.02 lei

6-8 săpt.

Handbook of Tourist Behavior: Theory & Practice

Editat de Metin Kozak et al.

23 feb 2012

Preț: 479^.51 lei

6-8 săpt.

Autor Clive Humby et al.

2 ian 2015

Preț: 749^.30 lei 871^.28 lei

6-8 săpt.

-14%

Statistics for Marketing and Consumer Research

Autor Mario Mazzocchi

21 mai 2008

Preț: 389^.01 lei 498^.74 lei

3-5 săpt. | 6-12 zile

-22%

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Cărți cercetare de piaţă în limba Engleză