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Doing Marketing Research: Alternative Methods for Market Sensing

Editat de Alison Lawson et al.

12 mar 2025

Preț: 1278^.39 lei 1559^.01 lei

Nepublicat încă

-18% Nou

Consumer Behavior: New Essays on the Study of Consumption

Routledge Interpretive Marketing Research

Autor Morris B Holbrook

16 dec 2024

Preț: 1005^.04 lei 1225^.65 lei

6-8 săpt.

-18%

Decolonizing Marketing Theory and Practice: Beyond Inclusivity and Sustainability Debates

Routledge Studies in Marketing

Editat de Hasan Gilani

22 noi 2024

Preț: 1004^.24 lei 1224^.69 lei

6-8 săpt.

-18%

Interfaith Marketing: A Cross-Religious Approach

Routledge Studies in Marketing

Autor Frank G. Cabano et al.

20 noi 2024

Preț: 1007^.72 lei 1228^.92 lei

6-8 săpt.

-18%

Marketing in Developing Nations: Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East

Routledge Studies in Marketing

Editat de Ayodele C. Oniku

3 oct 2024

Preț: 999^.02 lei 1218^.32 lei

6-8 săpt.

-18%

Sexuality in Marketing and Consumption: Queer Theory, Feminist Research, and Intersectionality

Routledge Studies in Critical Marketing

Editat de Athanasia Daskalopoulou et al.

9 aug 2024

Preț: 948^.53 lei 1156^.74 lei

6-8 săpt.

-18%

Routledge Studies in Marketing

Autor S M A Moin

12 iul 2024

Preț: 948^.50 lei 1156^.70 lei

6-8 săpt.

-18%

Corporate Management Ecosystem in Emerging Economies : Global Perspectives

Editat de Fred A. Yamoah et al.

20 dec 2023

Preț: 1010^.33 lei 1232^.11 lei

6-8 săpt.

-18%

Market Research with Panels: Types, Surveys, Analysis, and Applications

Springer Texts in Business and Economics

Autor Martin Günther et al.

29 aug 2023

Preț: 385^.84 lei

6-8 săpt.

Künstliche Intelligenz – die Zukunft des Marketings: Ein praktischer Leitfaden für Marketing-ManagerInnen

essentials

Autor Claudia Bünte et al.

30 mai 2022

Preț: 122^.57 lei

6-8 săpt.

Absolute Essentials of Marketing Research

Absolute Essentials of Business and Economics

Autor Bonita M. Kolb

7 oct 2024

Preț: 188^.66 lei

6-8 săpt.

Autor Jacek Kall

9 sep 2021

Preț: 381^.20 lei

6-8 săpt.

The Routledge Companion to Marketing Research

Routledge Companions in Marketing, Advertising and Communication

Editat de Len Tiu Wright et al.

9 ian 2023

Preț: 287^.01 lei 334^.06 lei

6-8 săpt.

-14%

Autor Danielle Sarver Coombs

21 iun 2021

Preț: 740^.34 lei 1014^.17 lei

6-8 săpt.

-27%

Marktforschung: Datenerhebung und Datenanalyse

Autor Henning Kreis et al.

11 sep 2024

Preț: 303^.80 lei

39-44 zile

Quick Guide

Autor Wibke Heidig et al.

27 mai 2021

Preț: 207^.44 lei

6-8 săpt.

Current Perspectives on Consumer Psychology

7 oct 2020

Preț: 333^.57 lei

39-44 zile

Dynamic Macroeconomic Models in Emerging Market Economies: DSGE Modelling with Financial and Housing Sectors

Autor Daniel Lukui Jia

27 aug 2021

Preț: 889^.84 lei 1085^.18 lei

6-8 săpt.

-18%

Die Akzeptanz von Augmented-Reality-Anwendungen im Handel

Forschungsgruppe Konsum und Verhalten

Autor Stefanie Schreiber

30 ian 2020

Preț: 471^.21 lei 554^.37 lei

6-8 săpt.

-15%

Corporate Social Responsibility in Developing and Emerging Markets: Institutions, Actors and Sustainable Development

Editat de Onyeka Osuji et al.

22 iun 2022

Preț: 295^.75 lei

6-8 săpt.

Business Analytics: A Management Approach

Autor Richard Vidgen et al.

8 oct 2019

Preț: 383^.62 lei 494^.72 lei

6-8 săpt.

-22%

Strategische Positionierung und Markenführung von Flughäfen

Strategisches Marketingmanagement

Autor Jessica Gebauer

sep 2019

Preț: 505^.50 lei 656^.50 lei

6-8 săpt.

-23%

Food and Experiential Marketing: Pleasure, Wellbeing and Consumption

Routledge Interpretive Marketing Research

Editat de Wided Batat

31 mar 2021

Preț: 275^.88 lei 328^.25 lei

6-8 săpt.

-16%

Researching Marketing Decisions: The Indian Context

Editat de Ritu Mehta

18 dec 2020

Preț: 259^.51 lei 326^.26 lei

6-8 săpt.

-20%

Die Nutzung von Paneldaten im strategischen Marketing von Fast Moving Consumer Goods-Herstellern

Edition KWV

Autor Karsten Schütz

28 mar 2019

Preț: 273^.83 lei

6-8 săpt.

Affiliate-Marketing: Steuerung des Klickpfads im Rahmen einer Mehrkanalstrategie

Marketing und Marktorientierte Unternehmensführung

Autor Patrick Mark Bormann

15 mar 2019

Preț: 487^.96 lei

6-8 săpt.

Einführung in die Qualitative Marktforschung: Design – Datengewinnung – Datenauswertung

essentials

Autor Adrienne Steffen et al.

4 mar 2019

Preț: 124^.87 lei

6-8 săpt.

Relationship Marketing in the Digital Age

Routledge Studies in Marketing

Autor Robert Palmatier et al.

31 mar 2021

Preț: 325^.93 lei

3-5 săpt. | 6-12 zile

Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten: Eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube

Applied Marketing Science / Angewandte Marketingforschung

Autor Sandra Lenzen

15 dec 2018

Preț: 449^.15 lei

6-8 săpt.

Automatisierte Präferenzmessung: Extraktion und Evaluation von Produktattributen auf Basis von Online-Rezensionen

Beiträge zur empirischen Marketing- und Vertriebsforschung

Autor Tobias Roelen-Blasberg

12 oct 2018

Preț: 413^.45 lei

6-8 săpt.

Kleines Iran-Lexikon: Hintergrundwissen für das erfolgreiche Iran-Geschäft

Autor Michael Gorges

5 oct 2018

Preț: 282^.88 lei

6-8 săpt.

Globalisation and Leadership in Africa: Developments and Challenges for the Future

Autor Okechukwu Ethelbert Amah

25 ian 2019

Preț: 348^.80 lei

39-44 zile

Künstliche Intelligenz – die Zukunft des Marketing: Ein praktischer Leitfaden für Marketing-Manager

essentials

Autor Claudia Bünte

17 sep 2018

Preț: 87^.42 lei

39-44 zile

Routledge Interpretive Marketing Research

Editat de Yuko Minowa et al.

18 dec 2020

Preț: 258^.89 lei 318^.38 lei

6-8 săpt.

-19%

Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

Management for Professionals

Autor Sara Dolnicar et al.

19 ian 2019

Preț: 363^.90 lei

39-44 zile

Artificial Intelligence for Fashion Industry in the Big Data Era

Springer Series in Fashion Business

Editat de Sébastien Thomassey et al.

9 feb 2019

Preț: 1216^.95 lei 1484^.09 lei

6-8 săpt.

-18%

Die Teilnahmebereitschaft an mobilen Web-Befragungen: Eine empirische Untersuchung

Interaktives Marketing

Autor Marie Schulte

13 apr 2018

Preț: 453^.78 lei

6-8 săpt.

Chinese Consumers and the Fashion Market

Springer Series in Fashion Business

Editat de Yingjiao Xu et al.

9 feb 2019

Preț: 1104^.43 lei 1346^.87 lei

6-8 săpt.

-18%

Foundations of Marketing Thought: The Influence of the German Historical School

Routledge Studies in the History of Marketing

Autor D.G. Brian Jones et al.

12 dec 2019

Preț: 389^.38 lei

6-8 săpt.

Contemporary Case Studies on Fashion Production, Marketing and Operations

Springer Series in Fashion Business

Editat de Pui-Sze Chow et al.

9 feb 2019

Preț: 1106^.12 lei 1348^.94 lei

6-8 săpt.

-18%

Marketing Research: A Concise Introduction

Autor Bonita Kolb

29 noi 2017

Preț: 508^.71 lei 571^.59 lei

6-8 săpt.

-11%

Adaptability Through Dynamic Capabilities: How Management Can Recognize Opportunities and Threats

Autor Herbert Endres

16 noi 2017

Preț: 464^.97 lei 547^.03 lei

6-8 săpt.

-15%

Market Research: The Process, Data, and Methods Using Stata

Springer Texts in Business and Economics

Autor Erik Mooi et al.

23 dec 2018

Preț: 570^.13 lei 703^.87 lei

39-44 zile

-19%

Wirtschaftlichkeit schwimmender Offshore Windenergieanlagen: Wirtschaftlich-technische Untersuchungen und Kostensenkungspotenziale

Baubetriebswirtschaftslehre und Infrastrukturmanagement

Autor Michael Kausche

18 sep 2017

Preț: 448^.76 lei

6-8 săpt.

International Series in Quantitative Marketing

Editat de Peter S. H. Leeflang et al.

13 mai 2018

Preț: 2109^.23 lei 2572^.23 lei

6-8 săpt.

-18%

Downsizing bei Konsumgütern : Wahrnehmung und Reaktionen von Konsumenten

Autor Tina Leibinger

4 sep 2017

Preț: 492^.20 lei

6-8 săpt.

Economic Transformation and Business Opportunities in Asia

Autor Pongsak Hoontrakul

3 aug 2018

Preț: 745^.48 lei 819^.21 lei

39-44 zile

-9%

Chinesische Redewendungen, Sprichwörter, Slang entschlüsseln und erfolgreich anwenden: Ein Ratgeber für Manager, Führungskräfte und Studierende

Autor Jutta Micholka-Metsch et al.

21 iun 2017

Preț: 323^.28 lei

6-8 săpt.

Routledge Studies in Marketing

Editat de John F. Sherry et al.

6 iun 2019

Preț: 390^.15 lei

6-8 săpt.

Moderne Methoden der Marktforschung: Kunden besser verstehen

FOM-Edition

Editat de Oliver Gansser et al.

19 apr 2017

Preț: 285^.38 lei

6-8 săpt.

Autor Ken Rutsky

Preț: 234^.75 lei

39-44 zile

Marketing Performativity: Theories, practices and devices

Key Issues in Marketing Management

Editat de Katy Mason et al.

18 oct 2018

Preț: 300^.09 lei 356^.94 lei

6-8 săpt.

-16%

Chinesische Staatsunternehmen verstehen: Leben und Arbeiten in China und die Möglichkeiten eines State Owned Enterprises

Autor Arnd Slegers et al.

20 noi 2016

Preț: 370^.98 lei

39-44 zile

Ethics and Neuromarketing: Implications for Market Research and Business Practice

Editat de Andrew R. Thomas et al.

16 iun 2018

Preț: 723^.56 lei 882^.39 lei

6-8 săpt.

-18%

Segmentation in Social Marketing: Process, Methods and Application

Editat de Timo Dietrich et al.

16 iun 2018

Preț: 891^.33 lei 1086^.99 lei

6-8 săpt.

-18%

Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights

Editat de Krzysztof Kubacki et al.

15 iun 2018

Preț: 781^.31 lei 952^.81 lei

6-8 săpt.

-18%

Nostalgie als Zukunftsstrategie für Unterhaltungsmedien: Empirische Studien zu persönlicher und historischer Nostalgie in Medien

Autor Kathrin Natterer

10 oct 2016

Preț: 449^.35 lei

6-8 săpt.

Marktforschung der Zukunft - Mensch oder Maschine: Bewährte Kompetenzen in neuem Kontext

Editat de Bernhard Keller et al.

28 sep 2016

Preț: 399^.33 lei

39-44 zile

Alternative Market Research Methods: Market Sensing

Editat de Alison Lawson

15 sep 2016

Preț: 469^.38 lei

6-8 săpt.

Praxis Online-Marktforschung: Grundlagen – Anwendungsbereiche – Durchführung

Autor Axel Theobald

2 sep 2016

Preț: 499^.58 lei

6-8 săpt.

Marktforschung: Eine praxisorientierte Einführung

Autor Alexander Magerhans

26 aug 2016

Preț: 331^.05 lei

6-8 săpt.

Schriften zu Marketing und Handel

Autor Philipp Nikolaus Kluge

8 aug 2016

Preț: 535^.88 lei 695^.94 lei

6-8 săpt.

-23%

Involvement mit Produkteigenschaften: Marke und EU-Energielabel als involvementauslösende Eigenschaften von Fernsehgeräten

Autor Sina Kim Schmal

28 iun 2016

Preț: 445^.76 lei 524^.42 lei

6-8 săpt.

-15%

Glorifying the Simple Life: Analyses of Socio-Psychological Constructs in the Context of Reality TV

Autor Eva Katharina Hammes

9 iun 2016

Preț: 383^.50 lei

6-8 săpt.

Business-Knigge Iran: Mit interkultureller Kompetenz zum Erfolg im Iran-Geschäft

Autor Michael Gorges

2 iun 2016

Preț: 278^.84 lei

6-8 săpt.

Analytical Modeling Research in Fashion Business

Springer Series in Fashion Business

Editat de Tsan-Ming Choi

30 mai 2018

Preț: 558^.87 lei 698^.60 lei

39-44 zile

-20%

Unit Pricing: Empirical Investigations of its Influences at the Product and Retailer Levels

Autor Lena Himbert

17 mai 2016

Preț: 388^.34 lei

6-8 săpt.

Der Einfluss unbekannter Werbegesichter auf die Wahrnehmung der Markenpersönlichkeit

Autor Anne Lange

12 apr 2016

Preț: 449^.74 lei

6-8 săpt.

Truth in Marketing: A theory of claim-evidence relations

Routledge Focus on Business and Management

Autor Thomas Anker

12 dec 2019

Preț: 138^.73 lei 176^.13 lei

6-8 săpt.

-21%

Routledge Interpretive Marketing Research

Autor Elizabeth Hirschman

13 dec 2021

Preț: 186^.32 lei

6-8 săpt.

No-Fail Retail: Merchandising Techniques for Stores

Autor Regina Blessa

23 noi 2015

Preț: 214^.27 lei

6-8 săpt.

Globalization of Indian Industries: Productivity, Exports and Investment

India Studies in Business and Economics

Editat de Filip De Beule et al.

17 noi 2015

Preț: 636^.94 lei 749^.34 lei

6-8 săpt.

-15%

Internationaler Wissenstransfer und Upgrading-Prozesse: Am Beispiel von türkischen und multinationalen Unternehmen in der Marmara-Region

Autor Alev Mercan

26 oct 2015

Preț: 450^.33 lei

6-8 săpt.

Survivable Restructuring of Vegetable Distribution and Wholesale Markets in Western China

SpringerBriefs in Economics

Autor Liming Zhao

9 iun 2015

Preț: 376^.04 lei

6-8 săpt.

Konsumentenverhalten im Zeitalter der Mass Customization: Trends: Individualisierung und Nachhaltigkeit

essentials

Autor Anabel Ternès et al.

28 mai 2015

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6-8 săpt.

Überschussliquidität des Käufers als strategischer Faktor bei Unternehmensakquisitionen

Autor Roman Becker

8 mai 2015

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6-8 săpt.

Internationales Business Development: Export-Märkte, Risikoanalyse, Strategien

Editat de Hatto Brenner et al.

5 mai 2015

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39-44 zile

Konsumentenverhalten im Zeitalter der Digitalisierung: Trends: E-Commerce, M-Commerce und Connected Retail

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4 mai 2015

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6-8 săpt.

Strategisches Design der Zukunft: Erfolgsfaktoren der Kommunikation von Konsumgüterherstellern mit Digital Natives

Autor Martha Sarah Stevens

26 apr 2015

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6-8 săpt.

Business Intelligence for New-Generation Managers: Current Avenues of Development

Editat de Jörg H. Mayer et al.

21 apr 2015

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39-44 zile

Aufbruch in die neue Triade China – Indien – Russland: Erfolgsstrategien zur Zukunftssicherung europäischer Unternehmen

Autor Paul Fischer

24 feb 2015

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6-8 săpt.

Ethnic Marketing: Culturally sensitive theory and practice

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12 dec 2016

Preț: 432^.12 lei 508^.37 lei

6-8 săpt.

-15%

Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

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2015

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Akzeptanz und Nutzung mobiler Applikationen

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3 dec 2014

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Foundations and Trends(r) in Marketing, nr. 25

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6-8 săpt.

-8%

Thailand und Deutschland: Wirtschaft, Politik, Kultur

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27 oct 2014

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Shopper Marketing and the Role of In–Store Marketing

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19 aug 2014

Preț: 917^.04 lei 1190^.96 lei

6-8 săpt.

-23%

Fmcg: The Power of Fast-Moving Consumer Goods

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12 aug 2014

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Autor Gregory N Derry

31 iul 2014

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6-8 săpt.

Grundlagen der Varianzanalyse: Konzeption - Durchführung - Auswertung

Autor Frank Huber et al.

23 iul 2014

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Deutsche Direktinvestitionen in der Volksrepublik China: Gestaltungsfaktoren und Internationales Management

Autor Caroline S. Wang

5 iun 2014

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6-8 săpt.

Foundations and Trends(r) in Marketing, nr. 24

Autor Chi-yue Chiu et al.

25 mar 2014

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The ROI of Pricing: Measuring the Impact and Making the Business Case

Editat de Stephan Liozu et al.

23 ian 2014

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Autor S. Sreejesh et al.

30 apr 2017

Preț: 357^.86 lei

39-44 zile

333 Keywords Marktforschung: Grundwissen für Manager

Editat de Springer Fachmedien Wiesbaden

24 noi 2013

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6-8 săpt.

The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers

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2014

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