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Cărți publicitate/ Advertising în limba Engleză

1-96 din 236 rezultate

Handbook of Research on Effective Advertising Strategies in the Social Media Age

Autor Nurdan Oncel Taskiran et al.

7 apr 2015

Preț: 1862^.20 lei 2418^.43 lei

6-8 săpt.

-23%

Handbook of Research On...

Editat de Neal M. Burns et al.

30 iul 2010

Preț: 1503^.01 lei 1951^.96 lei

6-8 săpt.

-23%

When Ads Work: New Proof That Advertising Triggers Sales

Autor John Phillip Jones

30 sep 2006

Preț: 1325^.75 lei 1616^.77 lei

6-8 săpt.

-18%

Advertising in Modern and Postmodern Times

Published in association with Theory, Culture & Society

Autor Pamela Odih

29 apr 2007

Preț: 1236^.51 lei 1507^.95 lei

6-8 săpt.

-18%

Narrative Advertising Models and Conceptualization in the Digital Age

Editat de Yılmaz, Recep

Preț: 1149^.36 lei 1492^.68 lei

6-8 săpt.

-23%

Editat de Gerard J. Tellis et al.

23 oct 2007

Preț: 1130^.64 lei 1378^.83 lei

6-8 săpt.

-18%

Branding and Sustainable Competitive Advantage

Editat de Avinash Kapoor et al.

27 sep 2011

Preț: 1034^.45 lei 1343^.44 lei

6-8 săpt.

-23%

Advances in Marketing, Customer Relationship Management, and E-Services

Autor Payam Hanafizadeh et al.

mar 2012

Preț: 1031^.06 lei 1339^.03 lei

6-8 săpt.

-23%

Premier Reference Source

Editat de Alan Hanjalic et al.

13 feb 2011

Preț: 1011^.19 lei 1313^.24 lei

6-8 săpt.

-23%

Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives

Key Issues in Marketing Management

Editat de Lauren Gurrieri et al.

16 dec 2024

Preț: 1006^.43 lei 1227^.35 lei

6-8 săpt.

-18%

The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

Autor John Philip Jones

29 mar 1999

Preț: 1004^.94 lei 1225^.54 lei

6-8 săpt.

-18%

New Directions in International Advertising Research

Autor S. Tamer Cavusgil et al.

25 sep 2002

Preț: 1004^.88 lei 1305^.05 lei

6-8 săpt.

-23%

How Advertising Works: The Role of Research

Editat de John Philip Jones

22 iul 1998

Preț: 928^.80 lei 1132^.68 lei

6-8 săpt.

-18%

The Discourse of Classified Advertising: Exploring the Nature of Linguistic Simplicity

Oxford Studies in Sociolinguistics

Autor Paul Bruthiaux

3 oct 1996

Preț: 859^.44 lei 1238^.93 lei

32-37 zile

-31%

28 noi 2018

Preț: 850^.46 lei 1165^.01 lei

6-8 săpt.

-27%

Autor Edd C. Applegate

5 noi 2015

Preț: 843^.19 lei 1155^.05 lei

6-8 săpt.

-27%

International Advertising: Realities and Myths

Editat de John Philip Jones

27 ian 2000

Preț: 797^.48 lei 972^.53 lei

6-8 săpt.

-18%

Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity

Editat de Janeen Arnold Costa et al.

19 apr 1995

Preț: 796^.50 lei 971^.33 lei

6-8 săpt.

-18%

Autor John Philip Jones

4 dec 2001

Preț: 789^.71 lei 963^.06 lei

6-8 săpt.

-18%

The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors

Autor Margo Berman

31 aug 2009

Preț: 736^.25 lei 1008^.57 lei

6-8 săpt.

-27%

How to Use Advertising to Build Strong Brands

Editat de John Philip Jones

23 aug 1999

Preț: 725^.71 lei 885^.01 lei

6-8 săpt.

-18%

Feminist Perspective on Communication, nr. 5

Autor Jib Fowles

3 mar 1996

Preț: 720^.53 lei 878^.69 lei

6-8 săpt. | 6-12 zile

-18%

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

Autor Margaret A. Morrison et al.

12 dec 2011

Preț: 717^.19 lei 874^.62 lei

6-8 săpt.

-18%

Controversies in Contemporary Advertising

Autor Kim B. Sheehan

16 sep 2013

Preț: 716^.27 lei 981^.18 lei

6-8 săpt.

-27%

Autor Dean K. Fueroghne

mai 2017

Preț: 693^.78 lei 950^.39 lei

6-8 săpt.

-27%

Autor Fred Beard

18 iun 2018

Preț: 683^.67 lei 936^.53 lei

6-8 săpt.

-27%

Autor Pamela L. Morris

14 dec 2021

Preț: 671^.50 lei 919^.85 lei

6-8 săpt.

-27%

11 noi 2020

Preț: 649^.38 lei 843^.36 lei

6-8 săpt.

-23%

Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

Autor Nancy R. Tag

28 feb 2012

Preț: 584^.78 lei 642^.61 lei

6-8 săpt.

-9%

Preattentive Processing of Web Advertising

Autor Chan Yun Yoo

30 iun 2007

Preț: 565^.01 lei 614^.13 lei

6-8 săpt.

-8%

Advertising to Children: Concepts and Controversies

Editat de M . Carole Macklin et al.

25 aug 1999

Preț: 556^.76 lei 655^.01 lei

6-8 săpt.

-15%

Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget

Autor Kevin J. Clancy et al.

29 sep 1999

Preț: 552^.97 lei 650^.56 lei

6-8 săpt.

-15%

Computational Advertising: Techniques for Targeting Relevant Ads

Foundations and Trends in Information Retrieval

Autor Kushal Dave et al.

30 oct 2014

Preț: 552^.38 lei 600^.42 lei

6-8 săpt.

-8%

The Copywriter′s Toolkit – The Complete Guide to Strategic Advertising Copy

Autor M Berman

26 iul 2012

Preț: 550^.59 lei

6-8 săpt.

Effective Advertising: Understanding When, How, and Why Advertising Works

Marketing for a New Century

Autor Gerard J. Tellis

20 ian 2004

Preț: 1091^.59 lei 1331^.21 lei

6-8 săpt.

-18%

Television Advertising That Works: An Analysis of Commercials from Effective Campaigns

Autor Stephen W. Marshall et al.

31 iul 2008

Preț: 536^.07 lei 582^.68 lei

6-8 săpt.

-8%

Visual Communication – Insights and Strategies

Autor JT Page

7 iul 2021

Preț: 535^.49 lei

6-8 săpt.

Autor Arthur AsaSan Francisco State University Berger

11 aug 2020

Preț: 528^.92 lei 686^.90 lei

6-8 săpt.

-23%

Editat de Edward Lama Wonkeryor

27 iun 2015

Preț: 516^.75 lei 671^.10 lei

6-8 săpt.

-23%

To Vary or Not? the Effects of Ad Variation on the Web

Autor Sang Yeal Lee et al.

31 iul 2006

Preț: 507^.65 lei 551^.80 lei

6-8 săpt.

-8%

Processing Web Ads: The Effects of Animation and Arousing Content

Autor Yongkuk Chung

30 apr 2007

Preț: 507^.65 lei 551^.80 lei

6-8 săpt.

-8%

Public Relations Theory – Capabilities and Competencies

Autor JH Shin

27 dec 2020

Preț: 503^.43 lei

6-8 săpt.

Autor D. John Hendrickson et al.

Preț: 476^.03 lei

6-8 săpt.

Advertising Organizations and Publications: A Resource Guide

Autor John Philip Jones

19 apr 2000

Preț: 473^.18 lei

6-8 săpt.

Visual Merchandising: The Image of Selling

Editat de Louisa Iarocci

17 iun 2013

Preț: 1058^.38 lei 1290^.70 lei

6-8 săpt.

-18%

Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators

Autor Gary W. Selnow et al.

31 aug 2000

Preț: 463^.72 lei 610^.14 lei

6-8 săpt.

-24%

Advertising and the Transformation of American Society, 1865-1920

Contributions in Economics and Economic History

Autor James Norris

23 oct 1990

Preț: 461^.00 lei 608^.39 lei

6-8 săpt.

-24%

11 sep 2019

Preț: 458^.35 lei

6-8 săpt.

Editat de Nigel Bradley et al.

21 oct 2013

Preț: 446^.32 lei

6-8 săpt.

Advertising Self-Regulation and Outside Participation: A Multinational Comparison

Autor J. J. Boddewyn et al.

30 apr 1988

Preț: 441^.88 lei 710^.07 lei

6-8 săpt.

-38%

Autor Jian Wang et al.

30 iun 2000

Preț: 441^.75 lei 573^.70 lei

6-8 săpt.

-23%

Advertising Strategy: A Communication Theory Approach

Autor Larry Percy et al.

29 feb 1980

Preț: 439^.94 lei 604^.50 lei

6-8 săpt.

-27%

The Marketer's Guide to Media Vehicles, Methods, and Options: A Sourcebook in Advertising and Promotion

Autor Ann Grossman et al.

30 sep 1987

Preț: 439^.85 lei 708^.93 lei

6-8 săpt.

-38%

The Management of International Advertising: A Handbook and Guide for Professionals

Autor Erdener Kaynak

31 oct 1989

Preț: 439^.34 lei 708^.65 lei

6-8 săpt.

-38%

Advertising in the 60s: Turncoats, Traditionalists, and Waste Makers in America's Turbulent Decade

Autor Hazel G. Warlaumont

29 oct 2000

Preț: 438^.93 lei 604^.86 lei

6-8 săpt.

-27%

Culture, Representation and Identity series

Autor Liz McFall

17 feb 2004

Preț: 429^.11 lei 504^.84 lei

6-8 săpt.

-15%

Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives

Editat de Pantea Foroudi et al.

29 ian 2021

Preț: 428^.73 lei

6-8 săpt.

Autor Edd Applegate

5 noi 2015

Preț: 428^.19 lei 556^.09 lei

6-8 săpt.

-23%

Autor Daniel Stevens

13 iun 2021

Preț: 425^.70 lei

6-8 săpt.

Advertising Cultures: Gender, Commerce, Creativity

Culture, Representation and Identity series

Autor Sean Nixon

26 feb 2003

Preț: 421^.67 lei 496^.08 lei

6-8 săpt.

-15%

Autor Damian Ryan

2 ian 2015

Preț: 419^.23 lei

39-44 zile

Cases in Advertising and Marketing Management

Autor Edd C. Applegate et al.

12 oct 2006

Preț: 416^.35 lei

6-8 săpt.

Advertising and Public Relations Research

Autor Donald W. Jugenheimer et al.

28 feb 2014

Preț: 414^.62 lei 532^.28 lei

6-8 săpt.

-22%

29 iun 2020

Preț: 413^.53 lei

6-8 săpt.

Autor A Ingram

21 apr 2005

Preț: 409^.00 lei 444^.56 lei

6-8 săpt.

-8%

Autor Chris Hackley et al.

4 mar 2021

Preț: 1287^.98 lei 1764^.36 lei

6-8 săpt.

-27%

Editat de Pantea Foroudi et al.

11 dec 2019

Preț: 395^.21 lei

6-8 săpt.

Autor Alan Cooper

30 mai 2001

Preț: 393^.34 lei 513^.98 lei

6-8 săpt.

-23%

The R&L Series in Mass Communication

Autor Marcel Danesi

20 sep 2007

Preț: 391^.13 lei

6-8 săpt.

Epica Book 25: Europe's Best Advertising

Epica: Europe's Best Advertising, nr. 25

Autor Epica et al.

6 sep 2012

Preț: 386^.04 lei

42-48 zile

Consumer Culture, Branding and Identity in the New Russia: From Five-year Plan to 4x4

Routledge Interpretive Marketing Research

Autor Graham Roberts

31 mar 2021

Preț: 383^.42 lei

6-8 săpt.

Autor Elisabeth Doucett

31 dec 2008

Preț: 382^.85 lei

6-8 săpt.

Autor Arthur AsaSan Francisco State University Berger

11 aug 2020

Preț: 382^.52 lei

6-8 săpt.

Real Luxury: How Luxury Brands Can Create Value for the Long Term

Autor M. Pinkhasov et al.

27 aug 2014

Preț: 388^.72 lei

3-5 săpt.

Contemporary Issues in Social Media Marketing

Editat de Subir Bandyopadhyay et al.

3 feb 2025

Preț: 381^.84 lei

3-5 săpt. | 6-12 zile

Current Research on Gender Issues in Advertising

Editat de Yorgos Zotos et al.

14 aug 2020

Preț: 381^.81 lei

6-8 săpt.

Lifestyle Brands: A Guide to Aspirational Marketing

Autor S. Saviolo et al.

5 dec 2012

Preț: 380^.07 lei

6-8 săpt.

The Bare Bones of Advertising Print Design

Autor Robyn Blakeman

6 oct 2004

Preț: 379^.88 lei

6-8 săpt.

Advertising and Consumer Psychology: Volume 3

Autor UN KNOWN

7 oct 1986

Preț: 378^.85 lei 633^.29 lei

6-8 săpt.

-40%

Autor Iain Maitland

16 iul 1997

Preț: 376^.47 lei

6-8 săpt.

Autor Steve Asikin

Preț: 375^.64 lei

6-8 săpt.

Autor Fred Beard

5 iul 2020

Preț: 374^.92 lei

6-8 săpt.

Autor Kenneth J. Saltman

8 noi 2000

Preț: 369^.44 lei

6-8 săpt.

Mass Advertising as Social Forecast: A Method for Future Research

Autor Jib Fowles et al.

31 iul 1976

Preț: 362^.29 lei 477^.96 lei

6-8 săpt.

-24%

Managing Creative People – Lesson in Leadership for the Ideas Economy

Autor G Torr

3 apr 2008

Preț: 355^.34 lei

6-8 săpt.

Pioneering African-American Women in the Advertising Business: Biographies of MAD Black WOMEN

Routledge Studies in the History of Marketing

Autor Judy Davis

2 dec 2016

Preț: 1165^.24 lei 1421^.02 lei

6-8 săpt.

-18%

Autor Laura R. Oswald

16 feb 2012

Preț: 351^.10 lei 401^.49 lei

32-37 zile

-13%

Cable TV Advertising: In Search of the Right Formula

Editat de Rajeev Batra et al.

30 apr 1989

Preț: 347^.17 lei 557^.14 lei

6-8 săpt.

-38%

The Management of Business-To-Business Advertising: A Working Guide for Small to Mid-Size Companies

Autor Stewart Halsey Ross

30 iun 1986

Preț: 345^.30 lei 556^.08 lei

6-8 săpt.

-38%

The American Trojan Horse: U.S. Television Confronts Canadian Economic and Cultural Nationalism

Contributions to the Study of Mass Media and Communications

Autor Barry Berlin

23 oct 1990

Preț: 344^.63 lei 555^.69 lei

6-8 săpt.

-38%

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

Autor Dave Chaffey et al.

22 iul 2022

Preț: 1007^.54 lei 1340^.98 lei

6-8 săpt.

-25%

Strategic Integrated Marketing Communications

Autor Larry Percy

3 mar 2023

Preț: 342^.34 lei

3-5 săpt. | 6-12 zile

The Best Damn Google Adsense Book Color Edition

Autor Harry J. Misner

Preț: 331^.99 lei

6-8 săpt.

The Art of Gaining and Retaining Customers

Autor Vannessa Uhlein et al.

28 mar 2007

Preț: 330^.00 lei

6-8 săpt.

Autor Mitchell Stephens

12 mai 2014

Preț: 324^.46 lei

6-8 săpt.

Autor Phill Fenton

31 dec 2009

Preț: 320^.82 lei

6-8 săpt.

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Cărți publicitate/ Advertising în limba Engleză