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Marketing (RLE Marketing): The Management Way de Arnold K. Weinstein

Marketing (RLE Marketing): The Management Way: Routledge Library Editions: Marketing

Autor Arnold K. Weinstein
en Limba Engleză Paperback – 26 noi 2015
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
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Specificații

ISBN-13: 9781138980518
ISBN-10: 113898051X
Pagini: 234
Ilustrații: black & white illustrations
Dimensiuni: 156 x 234 x 12 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Marketing

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate, Professional, and Undergraduate

Cuprins

1. Scope and Nature of Marketing Management 2. The Market Transaction 3. Consumer Behaviour 4. Planning and the Marketing Function 4. Forecasting and Planning 6. Product Planning: Policy and Problems 7. The Pricing Decision 8. Channels of Distribution 9. Advertising Management 10. Sales Planning and Control 11. Control of the Marketing Effect.

Descriere

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.