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User Innovators in the Silver Market: An Empirical Study among Camping Tourists: Forschungs-/Entwicklungs-/Innovations-Management

Autor Konstantin Wellner
en Limba Engleză Paperback – 10 mar 2015
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness.
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Specificații

ISBN-13: 9783658090432
ISBN-10: 365809043X
Pagini: 240
Ilustrații: XVIII, 222 p. 35 illus.
Dimensiuni: 148 x 210 x 17 mm
Greutate: 0.32 kg
Ediția:2015
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Seria Forschungs-/Entwicklungs-/Innovations-Management

Locul publicării:Wiesbaden, Germany

Public țintă

Research

Cuprins

The Silver Market Phenomenon.- Users as Main Source of Innovations.- Introduction to the Research Field: Camping & Caravanning.

Notă biografică

Konstantin Wellner does research on the impact of demographic change on user innovation at the Hamburg University of Technology, focusing on the impact of age on characteristics and capability of older user innovators.

Textul de pe ultima copertă

In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness.
Contents
  • The Silver Market Phenomenon
  • Users as Main Source of Innovations 
  • Introduction to the Research Field: Camping & Caravanning
Target Groups
  • Researchers and students of Business Administration, Innovation Management and Marketing as well as Gerontology
  • Interested persons in Innovation Management,Market Research and Consumer
The Author
Konstantin Wellner does research on the impact of demographic change on user innovation at the Hamburg University of Technology, focusing on the impact of age on characteristics and capability of older user innovators.

Caracteristici

Publication in the field of economic sciences Includes supplementary material: sn.pub/extras