Consensus as Key Success Factor in Strategy-Making: Schriften des Center for Controlling & Management (CCM), cartea 15

1 Introduction.- 1.1 Motivation.- 1.2 Objective.- 1.3 Structure.- 2 Conceptual Foundations.- 2.1 Strategy.- 2.2 The Strategy-Making Process.- 2.3 Consensus.- 2.4 Summary.- 3 Literature Review.- 3.1 Research on Consensus.- 3.2 Related Research on the Strategy-Making Process.- 4 Theoretical Foundations.- 4.1 Contingency Approach.- 4.2 Political Approach.- 4.3 Summary.- 5 Research Model.- 5.1 Integration of Consensus in the Design of the Strategy-Making Process.- 5.2 Overview of the Research Model on Consensus.- 5.3 Determinants.- 5.4 Performance Implications.- 5.5 Moderators.- 5.6 Summary.- 6 Methodological Foundations.- 6.1 Measurement Assessment.- 6.2 Dependence Analysis.- 6.3 Moderating Analysis.- 6.4 Summary.- 7 Empirical Analysis.- 7.1 Data Collection and Database.- 7.2 Measurement Assessment.- 7.3 Dependence Analysis.- 7.4 Moderating Analysis.- 7.5 Summary.- 8 Implications.- 8.1 Theoretical Implications.- 8.2 Managerial Implications.- 8.3 Implications for Further Research.- Attachment.

Dr. Bianca Willauer promovierte bei Prof. Dr. Jürgen Weber am Lehrstuhl für Controlling der Wissenschaftlichen Hochschule für Unternehmensführung (WHU), Vallendar. Sie ist Vorstandsassistentin des CFOs, Dr. Helmut Perlet, bei der Allianz AG in München.

In strategy-making senior executives consider the alignment between organizational goals and the personal goals of individual actors as key for company performance.

Bianca Willauer shows the importance of consensus-building among the members of the top management team for an organization's adaptiveness and market success. Empirical data from 298 German Strategic Business Units of different industries are used to test the developed research model. Of particular interest is the empirical evidence that consensus limits the negative impact of political behavior within strategy implementation while serving as a system of checks and balances in the case of conflicting interests between the diverse functions.