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Key Success Factors of SME Internationalisation – A Cross–Country Perspective de Noémie Dominguez

Key Success Factors of SME Internationalisation – A Cross–Country Perspective: International Business and Management

Autor Noémie Dominguez, Ulrike Mayrhofer
en Limba Engleză Hardback – 21 aug 2018
This collective book offers a cross-country perspective on the internationalisation of small and medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe, North America, Australia and China provide new insights on how SMEs develop and perform their international activities.
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Specificații

ISBN-13: 9781787542785
ISBN-10: 1787542785
Pagini: 272
Dimensiuni: 152 x 229 x 18 mm
Greutate: 0.5 kg
Editura: Emerald Publishing
Seria International Business and Management

Notă biografică

Noémie Dominguez is Associate Professor of International Business at iaelyon School of Management, University of Lyon. She is directing a Master's degree in "International Business Realities". Her teaching and research interests include international business and strategic management, namely exports, networks, strategies and decision-making in the internationalisation process of SMEs (and also in the context of emerging countries).Ulrike Mayrhofer is Professor of International Business at iaelyon School of Management, University of Lyon, where she is the Vice-Dean for Corporate Relations, the Academic Director of the International MBA, and the Head of the International Business Team at the Magellan Research Center. Her research focuses on internationalisation strategies of companies in mature and emerging markets.