Under the Radar – Talking to Today′s Cynical Consumer Adweek Magazine Series Autor J Bond 10 dec 1997 Hardback Preț: 367.15 lei 399.08 lei 3-5 săpt. -8%
If You,re Not Out Selling, You′re Being Outsold Autor St. Lawrence 3 noi 1997 Hardback Preț: 215.19 lei 3-5 săpt.
Marketing Your Consulting & Professional Services 3e Autor D Connor 5 oct 1997 Hardback Preț: 313.34 lei 3-5 săpt.
Fabled Service – Ordinary Acts, Extraordinary Outcomes Autor B Sanders 2 iul 1997 Paperback Preț: 158.71 lei 3-5 săpt.
GuerrillaTrade Show Selling: New Unconventional We Weapons & Tactics to Meet More People, Get More Leads & Close More Sales Autor JC Levinson 22 apr 1997 Paperback Preț: 249.43 lei 3-5 săpt.
Teleselling 2e STG Wiley Self-Teaching Guides Autor JD Porterfield 16 mai 1996 Paperback Preț: 131.91 lei 3-5 săpt.
Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers Autor Larry Wilson 12 feb 1996 Paperback Preț: 145.60 lei 3-5 săpt.
Global Marketing International Dimensions Marketing Autor D Lamont 17 dec 1995 Paperback Preț: 370.92 lei 3-5 săpt.
Distribution Resource Planning – The Gateway to True Quick Response & Continual Replenishment Rev Autor AJ Martin 15 noi 1995 Hardback Preț: 444.64 lei 483.30 lei 3-5 săpt. -8%
Entrepreneur Magazine – Starting an Import Export Business Entrepreneur Magazine Autor Entrepreneur 2 oct 1995 Hardback Preț: 476.11 lei 517.51 lei 3-5 săpt. -8%
Entrepreneur Magazine – Starting an Import–Export Business Entrepreneur Magazine Autor Entrepreneur 12 oct 1995 Paperback Preț: 218.13 lei 3-5 săpt.
Building Brand Identity – A Strategy for Success in a Hostile Marketplace New Directions in Business Autor LB Upshaw 13 iul 1995 Hardback Preț: 377.07 lei 3-5 săpt.
Principles of Management in Export – The Institute of Export Institute of Export Autor J Conlan 22 iul 1994 Paperback Preț: 333.65 lei 3-5 săpt.
Principles of International Marketing Research Autor Groves 22 iul 1994 Paperback Preț: 321.80 lei 3-5 săpt.
Principles of International Marketing – Principles of Marketing Institute of Export Autor J Spencer 12 iun 1994 Paperback Preț: 324.99 lei 3-5 săpt.
Advanced Methods of Marketing Research Autor RP Bagozzi 2 iun 1994 Paperback Preț: 372.38 lei 404.76 lei 3-5 săpt. -8%
How to Develop & Promote Successful Seminars & Workshops – Definitive Gde to Creating & Marketing W/Shops Classes Autor HL Shenson 31 oct 1990 Paperback Preț: 287.13 lei 3-5 săpt.
Write Great Ads: A Step-By-Step Approach Autor Erica Levy Klein et al. 27 iun 1990 Paperback Preț: 126.75 lei 3-5 săpt.
Write Great Ads: A Step-By-Step Approach Autor Eric A. Klein 31 ian 1990 Hardback Preț: 176.67 lei 3-5 săpt.
Versatile Salesperson – Selling the Way Your Customer Wants to Buy Autor R Wenschlag 22 aug 1989 Paperback Preț: 171.18 lei 3-5 săpt.
Great Promo Pieces – Create Your Own Brochure Broadsides Ads Flyers Etc Autor H Holtz noi 1988 Hardback Preț: 237.89 lei 3-5 săpt.
Store Location & Store Assessment Research Autor RL Davies 7 aug 1984 Hardback Preț: 799.49 lei 878.57 lei 3-5 săpt. -9%
Marketing Management For Non–Marketing Managers: Improving Returns on Marketing Investments Autor Heather Fitzpatrick 25 mai 2017 Paperback Preț: 363.17 lei 39-44 zile
Data Driven – How Performance Analytics Delivers Extraordinary Sales Results Autor J Dearborn 23 apr 2015 Hardback Preț: 175.65 lei 6-8 săpt.
Domain Names Rewired – Strategies for Brand Protection in the Next Generation of the Internet Autor JC Wolfe 3 dec 2012 Hardback Preț: 392.02 lei 6-8 săpt.
Retail Marketing and Branding – A Definitive Guide to Maximizing ROI 2e Autor J Perrey 6 dec 2012 Hardback Preț: 403.40 lei 6-8 săpt.
The Copywriter′s Toolkit – The Complete Guide to Strategic Advertising Copy Autor M Berman 26 iul 2012 Paperback Preț: 529.83 lei 6-8 săpt.
Seducing the Subconscious – The Psychology of Emotional Influence in Advertising Autor R Heath 22 mar 2012 Hardback Preț: 266.60 lei 6-8 săpt.
Data Mining Techniques – For Marketing, Sales, and Customer Relationship Management 3e Autor GS Linoff 31 mar 2011 Paperback Preț: 341.01 lei 6-8 săpt.
Implementing Value Pricing – A Radical Busine ss Model for Professional Firms + Website Autor RJ Baker 24 ian 2011 Hardback Preț: 489.97 lei 597.52 lei 6-8 săpt. | 7-13 zile -18%
PR Strategy and Application – Managing Influence Autor WT Coombs 13 aug 2009 Paperback Preț: 508.53 lei 660.42 lei 6-8 săpt. -23%
From Products to Services – Insights and Experience from Companies Which Have Embraced the Service Economy Autor L Young 3 apr 2008 Hardback Preț: 428.65 lei 6-8 săpt.
Managing Creative People – Lesson in Leadership for the Ideas Economy Autor G Torr 3 apr 2008 Hardback Preț: 342.01 lei 6-8 săpt.
A Master Class in Brand Planning: The Timeless Works of Stephen King Editat de Judie Lannon et al. 25 oct 2007 Hardback Preț: 425.82 lei 6-8 săpt.
An Advertiser′s Guide to Better Radio Advertising – Tune in to the Power of the Brand Conversation Medium Autor A Ingram 21 apr 2005 Hardback Preț: 393.62 lei 427.85 lei 6-8 săpt. -8%
The Handbook of Online and Social Media Research – Tools and Techniques for Market Researchers Autor R Poynter 12 aug 2010 Hardback Preț: 439.75 lei 6-8 săpt.
The International Brand Valuation Manual – A Complete Overview and Analysis of Brand Valuation Techiques, Methodologies and Applications Autor G Salinas 13 aug 2009 Hardback Preț: 483.39 lei 525.42 lei 6-8 săpt. -8%
Arts Marketing Insights – The Dynamics of Building and Retaining Performing Arts Audiences Autor JS Bernstein 19 dec 2006 Hardback Preț: 208.19 lei 6-8 săpt.
Consumer–Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs Autor ACNielsen et al. 28 dec 2005 Hardback Preț: 374.03 lei 6-8 săpt. | 7-13 zile
Designing the Customer–Centric Organization – A Guide to Strategy, Structure and Process Autor JR Galbraith 12 mai 2005 Hardback Preț: 334.06 lei 6-8 săpt.
The Art and Science of Interpreting Market Research Evidence Autor DVL Smith 8 mar 2004 Hardback Preț: 446.41 lei 485.23 lei 6-8 săpt. -8%
Entry Strategies for International Markets, Second Autor FR Root oct 1998 Paperback Preț: 327.71 lei 6-8 săpt.
The Public Relations Writer′s Handbook – The Digital Age 2e Autor M Aronson 12 apr 2007 Hardback Preț: 255.15 lei 6-8 săpt.
Visual Communication – Insights and Strategies Autor JT Page 7 iul 2021 Paperback Preț: 515.31 lei 6-8 săpt.
Public Relations Theory – Capabilities and Competencies Autor JH Shin 27 dec 2020 Paperback Preț: 484.47 lei 6-8 săpt.
Kundenerlebnis als Wettbewerbsvorteil: Mit Customer Experience Management Marken und Märkte Gewinn bringend gestalten Autor Bernd Schmitt et al. 26 apr 2012 Paperback Preț: 430.78 lei 6-8 săpt.
Winning with Customers – A Playbook for B2B Autor DK Pigues 16 sep 2010 Hardback Preț: 469.53 lei 510.35 lei 6-8 săpt. -8%
Marketing Communications – A Brand Narrative Approach Autor M Dahlen 3 dec 2009 Paperback Preț: 466.42 lei 605.75 lei 6-8 săpt. -23%
Market Research Handbook 5e Autor ESOMAR 13 sep 2007 Hardback Preț: 1188.94 lei 1306.53 lei 6-8 săpt. -9%
Logos and No Gos – How to Understand and Get the Most from Your Brand IP Autor G Steward 14 dec 2006 Hardback Preț: 419.39 lei 6-8 săpt.
Marketing – Essential Techniques and Strategies Geared Towards Results Autor A Hiam 7 sep 2006 Paperback Preț: 562.38 lei 730.36 lei 6-8 săpt. -23%
Pricing on Purpose – Creating and Capturing Value Autor RJ Baker 16 feb 2006 Hardback Preț: 521.77 lei 567.14 lei 6-8 săpt. -8%
The Marketing Plan 5e (WSE) Autor WA Cohen 2 feb 2006 Paperback Preț: 798.33 lei 1093.60 lei 6-8 săpt. -27%
Customize the Brand – Make it More Desirable & Profitable Autor TH Nilson 7 oct 2002 Hardback Preț: 420.34 lei 6-8 săpt.
Customer Management Excellence – Successful Strategies from Service Leaders Autor M Faulkner 24 oct 2002 Hardback Preț: 492.88 lei 535.74 lei 6-8 săpt. -8%
Marketing Strategies for the New Economy Autor L Tvede 18 ian 2001 Hardback Preț: 495.76 lei 538.87 lei 6-8 săpt. -8%
Inside Information – Making Sense of Marketing Data Autor DVL Smith 15 ian 2001 Hardback Preț: 417.73 lei 454.06 lei 6-8 săpt. -8%
The Lifebelt – The Definitive Guide to Managing Customer Retention Autor JA Murphy 15 ian 2001 Hardback Preț: 495.76 lei 538.87 lei 6-8 săpt. -8%
Foreign Advertising in China Autor Jian Wang et al. 30 iun 2000 Hardback Preț: 425.08 lei 552.06 lei 6-8 săpt. -23%
Monitoring, Measuring & Managing Customer Service Autor GS Goodman 14 mai 2000 Hardback Preț: 306.42 lei 6-8 săpt.
What Makes Winning Brands Different – The Hidden Method Behind the World′s Most Successful Brands J-B Ed: Test Prep Autor A Buchholz 17 apr 2000 Hardback Preț: 414.70 lei 450.75 lei 6-8 săpt. -8%
Understanding Marketing – A European Casebook Autor C. Phillips 26 ian 2000 Paperback Preț: 437.55 lei 6-8 săpt.
Quick Response – Managing the Supply Chain to Meet Consumer Demand Autor B Lowson 27 iun 1999 Hardback Preț: 600.77 lei 653.01 lei 6-8 săpt. -8%
Marketing the Unknown – Developing Market Strategies for Technical Innovations Autor P Millier 25 apr 1999 Hardback Preț: 519.17 lei 564.32 lei 6-8 săpt. -8%
Competitive Branding – Winning in the Market Place with Value–Added Brands Autor TH Nilson 27 aug 1998 Hardback Preț: 441.30 lei 479.68 lei 6-8 săpt. -8%
Consumer Behaviour – A European Perspective Autor G Antonides 28 apr 1998 Paperback Preț: 540.53 lei 701.99 lei 6-8 săpt. -23%
The Innovation Challange Wiley Series in Contemporary Strategic Concerns Autor D Hussey 6 iul 1997 Hardback Preț: 771.57 lei 847.88 lei 6-8 săpt. -9%
Entrepreneur Magazine – Bringing Your Product to Market Autor D Debelak 12 mar 1997 Hardback Preț: 500.87 lei 544.43 lei 6-8 săpt. -8%
Sales, Marketing and Continous Improvement – Six Best Practices to Achieve Revenue Growth and Increase Customer Loyalty Autor DM Stowell 4 feb 1997 Hardback Preț: 280.94 lei 6-8 săpt.
Marketing Nonprofit Programs and Services: Proven & Practical Strategies to get more Customers, Members & Donors Autor DB Herron 21 oct 1996 Hardback Preț: 321.46 lei 6-8 săpt.
The Market Value Process – Bridging Customer & Shareholder Value Autor AS Cleland 30 iul 1996 Hardback Preț: 342.74 lei 6-8 săpt.
Inspiring Fabled Service – Participant Workbook Autor B Jameson 25 mar 1996 Paperback Preț: 201.38 lei 6-8 săpt.
Practical Merchandising Math National Retail Federation Autor L Gafney 27 feb 1996 Paperback Preț: 1105.27 lei 1214.59 lei 6-8 săpt. -9%
Marketing Social Change – Changing Behavior to Promote Health, Social Development & the Environment Autor AR Andreasen 20 sep 1995 Hardback Preț: 371.50 lei 6-8 săpt.
Principles of International Physical Distribution Autor J Sherlock 22 iul 1994 Paperback Preț: 405.17 lei 440.41 lei 6-8 săpt. -8%
Satisfying Internal Customers First: A Practical G uide to Improving Internal and External Customer S atisfaction (Only Cover is Revised) (Quality Impro Autor RY Chang 27 mai 1994 Paperback Preț: 152.52 lei 6-8 săpt.
Marketing Theory – Evolution & Evaluation Wiley Theories in Marketing Autor JN Sheth 4 oct 1988 Paperback Preț: 1044.65 lei 1431.01 lei 6-8 săpt. -27%
Selling With Noble Purpose, 2e – How to Drive Revenue and Do Work That Makes You Proud Autor LE McLeod 21 oct 2020 Hardback Preț: 147.16 lei Indisponibil temporar
The Customer Catalyst – How to Drive Sustainable Business Growth in the Customer Economy Business Book Awards 2020 Autor C Adlard 17 oct 2019 Hardback Preț: 128.30 lei 155.30 lei Indisponibil temporar -17%
Marketing Research, 11th EMEA Edition Autor C McDaniel 16 mai 2019 Paperback Preț: 333.56 lei 442.64 lei Indisponibil temporar -25%
Conversational Marketing: How the World′s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) Autor David Cancel et al. 28 feb 2019 Hardback Preț: 135.74 lei Indisponibil temporar
Exactly How to Sell – The Sales Guide for Non–Sales Professionals Exactly Autor PM Jones 26 mar 2018 Hardback Preț: 121.42 lei 130.80 lei Indisponibil temporar -7%
Customer′s New Voice – Extreme Relevancy and Experience through Volunteered Customer Information Autor JS McKean 13 noi 2014 Hardback Preț: 223.07 lei 239.84 lei Indisponibil temporar -7%
The Handbook of Market Intelligence 2e – Understand, Compete and Grow in Global Markets Autor HH Hedin 5 iun 2014 Hardback Preț: 256.03 lei 344.70 lei Indisponibil temporar -26%
Storyscaping: Stop Creating Ads, Start Creating Wo rlds Cărți Storytelling Autor Legorburu 7 apr 2014 Hardback Preț: 147.11 lei Indisponibil temporar
Delivering Effective Social Customer Service – How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation Autor C Blunt 24 oct 2013 Hardback Preț: 127.16 lei Indisponibil temporar
Marketing and Finance – Creating Shareholder Value 2e Autor M. McDonald 22 aug 2013 Paperback Preț: 182.68 lei 202.13 lei Indisponibil temporar -10%
Reshaping Retail – Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World Autor S Niemeier 11 iul 2013 Hardback Preț: 151.66 lei 212.66 lei Indisponibil temporar -29%
Service–Ability – Create a Customer Centric Culture and Achieve Competitive Advantage Autor K Robson 15 noi 2012 Hardback Preț: 155.36 lei 213.80 lei Indisponibil temporar -27%
Renegades Write the Rules – How the Digital Royalty Use Social Media to Innovate Autor AJ Martin 25 oct 2012 Hardback Preț: 128.43 lei Indisponibil temporar
Mastering Story, Community and Influence – How to Use Social Media to Become a Socialeader Autor J Oatway 12 apr 2012 Hardback Preț: 107.68 lei Indisponibil temporar