This timely volume, inspired by the work of Umberto Eco, features applications of semiotic theories and methodological frameworks to a vast array of texts, genres and practices within contemporary semiosphere. Exploring the interplay of language, image and sound, contributors discuss the structural and functional properties of signs, along with motivations behind them and implications they have for the meaning-making process, identity, ideology, and the politics of representation. The volume is an outcome of the SIVO «Signum-Idea-Verbum-Opus» project initiated by Umberto Ecös keynote address during his visit at the University of ¿ód¿ in 2015. It is also a continuation of theoretical explorations which can be found in «Current Perspectives in Semiotics: Signs, Signification, and Communication», published simultaneously by Peter Lang.