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Remote Service Technology Perception and its Impact on Customer-Provider Relationships: An Empirical Exploratory Study in a B-to-B-setting: Applied Marketing Science / Angewandte Marketingforschung

Autor Stefanie Paluch
en Limba Engleză Paperback – 23 sep 2011

Din seria Applied Marketing Science / Angewandte Marketingforschung

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Specificații

ISBN-13: 9783834931009
ISBN-10: 3834931004
Pagini: 440
Ilustrații: XVIII, 419 p. 54 illus.
Dimensiuni: 148 x 210 x 23 mm
Greutate: 0.54 kg
Ediția:2012
Editura: Gabler Verlag
Colecția Gabler Verlag
Seria Applied Marketing Science / Angewandte Marketingforschung

Locul publicării:Wiesbaden, Germany

Public țintă

Research

Notă biografică

Dr. Stefanie Paluch received her doctorate at the Department of Marketing, TU Dortmund University under the guidance of Prof. Dr. Hartmut H. Holzmüller and Prof. Dr. Florian v. Wangenheim.

Textul de pe ultima copertă

Remote services represent a young, but already important and fast growing form of technology-mediated services,. Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers’ holistic remote service experience and derives theoretical propositions that reflect main influence factors. Based on the empirical data, she generates managerial implications for remote service providers on how to increase the technology adoption and reinforce the relationships with their customers in high-technology environments.